LOCATION: Work-From-Home / 2151 Thurston Drive, Ottawa, ON

This is a Work-From-Home position with occasional attendance at the Administration building located at 2151 Thurston Drive, Ottawa, ON

Summary

As the Communications & Public Relations Specialist, the incumbent will support the marketing and communications teams and as required to external contractors. The primary focus will be on supporting all communications, media & public relations functions for CAA North & East Ontario (CAANEO).

The incumbent will create, coordinate, and maintain internal and external communications; participate in media relations and community events affairs. External corporate communications shall also be included within this mandate.

Job Function and General Responsibilities

• Identify relevant communication and media vendors and suppliers, and develop professional, positive relationships to further the goals and public perception of CAANEO.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Support media relations by liaising directly with the media.
• Provide direct input to, and/or oversight to the production of press releases to targeted media; social media posts; blogs and press releases
• Manage a roster of internal spokespeople for media coverage and consistent messaging
• Efficiently collate and analyze media coverage.
• Work with Creative staff to ensure consistency and quality of communications/marketing campaigns
• As required work with other staff to respond to member inquiries and support other internal groups in addressing member issues
• Advocate on behalf of members and the club as a whole to government committees and non-government interest groups
• Provide input and produce employee communications.
• As required, work with other Departments to create collateral materials and to support events
• Coordinate with other CAA/AAA resources to ensure relevant and professional public events which support key strategic Club initiatives and operational goals
• Provide oversight to public awareness campaigns and contests to ensure maximum participation and positive media exposure
• Source and manage speaking and sponsorship opportunities.
• Write and optimize blogs for search engine optimization
• Write annual report content
• Review and write marketing content as needed (web, social, print ads, radio scripts etc.)
• Perform other related duties as required

Education/Knowledge/Skills/Experience:

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree/College Diploma or equivalent with a specialty in Communications, Journalism, or Business.
• Must have a minimum of 3 years in a direct communications position or related field
• Exceptional and demonstrated written and verbal communications skills
• Exceptional planning and coordination skills with meticulous attention to detail
• Strong interpersonal skills and proven abilities as a strategic communicator in English
• Superior organizational skills with demonstrated ability to coordinate multiple priorities with tight deadlines
• Demonstrated history of creative problem solving
• Experience with campaigns, media, and public relations
• Knowledge of web and social media platforms and best practices
• Experience with social media strategy, execution, monitoring and measurement
• Knowledge and understanding of content marketing and search engine optimization
• Experience with media outreach, monitoring and monitoring programs
• Interest in and understanding of principles related to corporate communications
• Experience supervising and developing subordinate staff
• Able to work in a team environment, meet tight deadlines while juggling conflicting priorities
• Ability to work with minimal supervision
• Ability to work effectively within the MS Office Suite of products
• Ability to travel on occasion

Employment is contingent on satisfactory results of a Criminal Background Check and references

Job applicants who have disabilities shall be provided with reasonable accommodation throughout the recruiting process.

If you are interested in submitting a general resume, please send it via Isarta indicating which position you would be interested in.

Why work with us?

• We help people develop their professional interests and support career development within the Club
• We pay 100% of the individual full time employee premium for health/dental/insurance plan coverage*

(* for employees working a minimum of 30 hours a week for a minimum of one calendar year)

• Generous paid time off policies
• Defined Contribution Pension Plan
• Our members are the best, and all our full time staff are members!

(* for employees working a minimum of 30 hours a week for a minimum of one calendar year)

• We do good things for people. As a not for profit, we advocate for passenger rights and safety on the roads. We sponsor car seat clinics; offer free battery tests and a host of other member services.
• We offer Educational Travel Tours (familiarization trips) to our travel employees.
• Generous discounts on merchandise sold in stores and applicable discounts on travel.
• You will not be bored! We are a medium sized employer (less than 200 employees) who do a lot of interesting things.

That means our employees are empowered to ask questions & provide input and we can act on it quickly.