Located in Montreal, Neotelis offers training services in the field of telecommunications and general management on the international stage, as well as consulting and information-based services. Since 1997, Neotelis has delivered training courses to clients from more than 125 countries around the world. We are seeking a dynamic bilingual Marketing & Communications Manager to join our team.
MAIN RESPONSIBILITIES:
Promotional activities
- Develop and execute promotional activities, including designing/managing the design of promotional brochures, banners and other images required for promotions
- Develop and execute email campaigns for annual calendar and public trainings
- Develop and execute promotional campaigns to attract new clients
- Manage the entry of contacts received into CRM system
- Track results of promotional campaigns
Web site
- Add new offers and services to the website
- Update website for promotional campaigns
- Write copy for website
- Update and maintain website – internal updates using content management system
- Make recommendations about, organize and project manage updates to website with external vendor, maintain relationship with external vendor
- Track website statistics and recommend changes to improve website and increase web traffic
- Perform SEO
Media
- Write and distribute press releases for Neotelis
- Develop relationships with media
Pricing
- In cooperation with Sales, define standard pricing for service offers
- New service offers
Define new service offers
- Identify new potential trainings
- In coordination with Sales, prepare/project manage the preparation of the annual training calendar
Database
- Organize and manage the adding/updating of contacts in the Neotelis database
- Search for new sources of contacts to add to database
Social media
- Plan social media strategy and tactics for Neotelis
- Implement the strategy
- Track results and recommend changes to improve social media presence
Research and write content for marketing initiatives
Work on other marketing and communications-related projects as required
PROFILE:
- Minimum 5 years experience in marketing and communications
- Experience in small business marketing and communications desirable
- Experience in email marketing and social media marketing
- Fluent in English and French, with excellent written communication in both languages
- Mastery of Microsoft Office: Outlook, Word, Excel, PowerPoint Publisher and Access
- Knowledge of: HTML, Google Analytics, graphics tools such as Paint.net or Photoshop, video and sound editing tools
QUALITIES AND SKILLS:
- Attention to detail
- Sense of initiative, organised, and able to work autonomously as required
- Able to move between ‘the big picture’ and ‘details’ as required
- Dynamic and adaptable
- Interest in interacting with people from different cultures