CONTEXT

You are an ambassador for the GUERLAIN brand and heritage. Create and implement Guerlain Communications strategy aligned with our Global Marketing Strategy aiming to develop Guerlain Brand equity & increasing database.

ROLE 

• Drive visibility and awareness of innovation plan through a Communications Strategy involving PR, key social media Facebook, Instagram and other new trending social media channels.
• Be the key interface and drive synergies between the PR & Social media strategies and Guerlain MKT team.
• Conduct a strong partnership strategy in order to build solid marketing plan for flagships.
• Manage planning and budget of events & PR activation, locally developed assets like videos, tutorials etc.

RELATIONS 

Marketing team in Canada and PR & Digital-Social Media teams in Paris

Operations, Merchandiser & Sales

MAIN TASKS built on LVMH Digital Pillars:

Create & Implement Guerlain Communications strategy involving all levers as follow

1. PR strategy

• Define PR strategy with DM and monitor it.
• Ensure a top relationship with all journalists across Canada. Monitor KPIs.
• Responsible for all communications with journalists (press shipping, phone call, images, texts…) as well as the communications calendar.
• Responsible for PR events (planification, budget, organisation…)
• Maintain relationship with Paris Team.
• Monitor KPIS. (Kantar Agency)

2. influencers strategy

• Impulse, maintain and manage the relations with relevant beauty and lifestyle influencers in order to obtain coverage on key launches.
• Develop exclusive partnerships to generate exciting and engaging content.
• Monitor KPIs.

3. social media

Instagram (Maxime Poulin): grow followers / fan base by developing strategy to post attractive content, local events pre-during-post, contests, MUP trends. Work with International and US teams for content.

4. partnerships

Find & negotiate made-to-measure partnerships to strengthen marketing activation with them in order to develop brand equity and increase recruitment.

5. flagships (to boutique, ogilvy, hbc mtl)

• Propose & manage a customized marketing plan for our 3 flagships in line with innovation plan and aiming to develop recruitment and increase sales.
• Monitor KPIS.

QUALIFICATIONS & SKILLS 

University graduate or above (bachelor in marketing or master business administration is an asset)

Technical skills:

• At least 7 years related experience in fast moving consumer and/or luxury goods
• Knowledge of retail landscape in Canada (luxury goods); knowledge of Sephora, Shoppers Drug Mart and Department Stores is a key asset
• Fluent in French and English in both written and oral
• Good PC skills and familiar with Word, Excel, PowerPoint, etc.

KEY COMPETENCIES (CAREER ARCHITECT) 

• Sensitivity to Beauty/Luxury
• PR and E-PR expertise
• Strategic agility
• Management of VIPs
• Social media expertise
• Priority setting
• Analytical skills
• Drive for results
• Learning on the fly
• Integrity and trust
• Financial acumen
• Strong communication and coordination skills
• Team Player / interpersonal skills
• Strong Leadership skills
• Manage 1 assistant