ABOUT US

Headquartered in Montreal, Rolf C. Hagen Inc. is the world’s largest privately-owned pet product manufacturer and distributor. With a heritage spanning 68 years, Hagen provides stability and growth in an exciting industry while evolving to meet the needs of a rapidly changing world. Throughout our history, one thing that hasn’t changed is our love and compassion for animals. As we continue to grow into the future, we seek like-minded individuals who share this fundamental passion.

OVERVIEW 

Reporting to the Sr. Marketing Manager and as an integral part of a collaborative marketing team, the Digital & Social Media Coordinator will quarterback a variety of online promotional activities for one of the aquarium hobby’s best-selling global brands.

RESPONSIBILITIES

Digital Marketing

• Develop consumer newsletter and email campaigns, including list segmentation, content coordination and journey automation
• Ensure brand (head office) and regional office email activities are aligned
• Lead the development and upkeep of the email marketing calendar
• Create new opportunities to promote email database growth
• Provide ongoing email analytics reporting
• Create, track and update paid digital ad campaigns (i.e. Google display and search)
• Key contact for external digital marketing resources (i.e. Meta, Salesforce, Hootsuite)

Social Media

• Participate in global digital marketing team meetings and follow-up with regional associates to ensure planned brand activities are upheld
• Create, track and update paid social media ad campaigns
• Lead the development and upkeep of the social media monthly calendar
• Collaborate with social media content creator and website administrator to ensure social and web activities are aligned
• Monitor social media to identify and implement influencer collaborations (i.e. sponsorships, giveaways, product promotions) while maintaining social tracker document
• Provide ongoing social media analytics reporting

REQUIREMENTS

• Post-secondary degree in Digital Media, Social Media, Marketing or a related field
• A self-starter with the ability to multi-task and maintain organized records
• Strong attention to detail and communication skills
• Direct experience and advanced knowledge of:
  • Email marketing platforms (i.e. Salesforce, MailChimp)
  • Social media posting, advertising and analytics
  • Digital advertising platforms (i.e. Meta Ads, Google Ads)
  • Salesforce Marketing Cloud (or equivalent CRM platform)

BENEFITS

• Hybrid remote work environment
• Company pension plan
• Medical care
• Dental care
• Vision care
• Life insurance
• Disability insurance
• 6 personal days per year
• 5 paid days off during Holiday season per year
• Tuition for job related training
• Casual dress
• Employee discount on pet products
• Employee assistance program
• On-site gym
• On-site parking

HOW TO APPLY

If you are passionate about taking the next step in your career, do not miss this opportunity!

We thank all applicants who apply, but only those selected for an interview will be contacted.