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Job Summary

Under general supervision from the Associate Director, this role is responsible for projects and campaigns across the institution, and will work closely with department and/or Campus leadership to support their objectives and goals. This position generates and coordinates marketing resources and supports to promote College programs via digital and traditional media. This position liaises with all levels of staff and external vendors to ensure that marketing of programs and College initiatives are provided with current information/data, and in alignment with CNC's strategic enrolment management plan.

Specific Duties

  • Develops and implements marketing and communication plans and campaigns in accordance with CNC's annual marketing strategy and cascading marketing and communications plan from CNC's strategic plan.
  • Fosters a ?service excellence? environment in cooperation with others.
  • In collaboration with the Digital and Social Media Officer, oversees CNC's social media accounts in accordance with the College's social media strategy
  • Oversees the development and execution of marketing materials/campaigns to successfully achieve College marketing goals and objectives.
  • Develops, creates, and edits content for different marketing and communication purposes.
  • Liaises with internal and external stakeholders on College-branded marketing and communication projects and campaigns.
  • Coordinates creative elements for print, digital, and integrated projects consistent with established visual identity, branding, and design standards.
  • Collaborates with marketing team in developing content marketing strategies, and connects with and educates leads and clients in order to improve conversions.
  • Oversees project scheduling and budget requirements for marketing material development and production.
  • Maintains ongoing relationships with external vendors to ensure service level agreements are being met.
  • Provides data reports and recommendations to improve overall effectiveness, and assists in planning and developing new opportunities for marketing and communication plans, strategies, and reports.
  • Follows current marketing trends and industry standards to monitor key industry developments, and apply best practices to client marketing initiatives.
  • Captures/produces media (video, photo, audio) for marketing and promotional needs, as required.
  • Supports internal communications on College wide projects and events.
  • Serves as a representative of Marketing & Communications on various institutional committees.
  • You will be part of a team actively engaged in contributing to and accomplishing the vision, mission, and goals of the College and in supporting the aspirations and needs of our learners and communities.
  • You will promote a positive work atmosphere and communicating in a professional manner that demonstrates mutual respect with students and colleagues.
  • Other duties as assigned by Associate Director or designate.

Skills & Qualifications

  • Bachelor's degree (or higher) specializing in Marketing, Business, Communications, or a related field.
  • 3 years or more years directly related experience effectively coordinating marketing and communications and/or media projects, or an equivalent combination of education and experience
  • Extensive knowledge of marketing principles, brand strategy, digital strategy, video strategy, and content strategy.
  • Experience developing marketing strategies to achieve defined objectives.
  • Proven success developing and implementing multi-channel marketing plans/campaigns including excellent command of digital marketing strategies and tactics for different markets (e.g. domestic, international, adult learners, Gen Z) an asset.
  • Experience in digital marketing preferred.
  • Strong interpersonal and relationship-building skills
  • Strong knowledge of digital, video and print production.
  • Ability to reach appropriate target audience needs.
  • Effective and engaging storytelling abilities.
  • Creative ability utilizing current graphic design, social media and marketing software (Google Suite, Google analytics, LucidPress, Sprout, CRM , etc.).
  • Strong decision-making, analytical and problem-solving skills.
  • Experience in vendor relationship management.
  • Strong writing, editing and proofing skills.
  • Excellent verbal and presentation skills and an ability to communicate confidently across internal and external stakeholders of College.
  • Experience providing strategic marketing and communications advice to internal/external clients regarding brand, messaging, tactics, channels, production, and design/creative.
  • Experience with media buying, advertising, social media, event management, website management, budgeting, and stakeholder/community relations.
  • Demonstrated project management skills and experience.
  • Experience working in post secondary education, an asset.

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