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Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level B

Job Title

Manager, Strategic Communications

Department

Program Management | School of Public Policy and Global Affairs

Compensation Range

Posting End Date

August 28, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

THE SCHOOL OF PUBLIC POLICY AND GLOBAL AFFAIRS (SPPGA)

The School of Public Policy and Global Affairs (SPPGA) is a leading centre for innovation in governance and global public policy. The School is home to the Institute for Asian Research, which includes 5 distinct research centres focusing on Southeast Asia, India and South Asia, China, Korea, and Japan, as well as the Centre for the Study of Democratic Institutions (CSDI), the Office of Regional and International Community Engagement (ORICE), and the Liu Institute for Global Affairs. With a university-wide mandate, the school offers a wide range of non-degree and non-academic educational programming for students, faculty, staff, and the community to engage in.

Job Description Summary

Manager, Strategic Communications has two primary areas of work:

1. Leading the development, implementation, and evaluation of the School's strategy for a full range of internal and external communications to enhance the image and reputation of the School of Public Policy and Global Affairs. Working in collaboration with Arts Communications, these efforts include marketing, branding, web communications, social media, digital asset creation, print, radio, video, as well as various outreach.

2. Leading the Marketing, Communications, and Events (MCE) team in collaboration with faculty and staff to support the development, planning, implementation, and promotion of a broad range of academic and community engagement programing, such as conferences, speakers series, and public outreach events that supports the mandate of the School of Public Policy and Global Affairs.

Organizational Status

The Manager, Strategic Communications reports to the Assistant Director. The Manager directly supervises the Marketing and Events Specialist and oversees members of the Marketing, Communications, and Events (MCE) team.

Work Performed

1. Developing, implementing and evaluating internal and external communications strategy

  • Plans and implements communications strategies and systems that are in line with the School's strategic direction and meet the needs of its various audiences and stakeholders;
  • Oversees and directs the continued development and direction of the School's website and online presence
  • Develops communications and branding policies for the School, in consultation with the Assistant Director and the MCE Team; responsible for monitoring and ensuring communications policies are adhered to.
  • Evaluates and monitors the effectiveness of communication marketing strategies, providing recommendations based on data and audience behaviour.
  • Research, write, edit and produce content for various communication assets for both internal and external audiences, including e-newsletters, reports, editorials, web content, advertisement, e-brochures and various print materials. Collaborate with Arts Communications to ensure consistency in brand guidelines and communications best practices.
  • Provides communication counsel and assistance to SPPGA faculty and staff on communication projects.
  • Support the planning and implementation of digital marketing and recruitment strategies to support the continued growth of the MPPGA program.
  • Serve as a department liaison with committees and campus units (such as Arts Communications, Media Relations, Brand and Marketing, and Arts ISIT) where needed.

2. Supporting School-wide promotions and marketing efforts

  • Provide oversight on MPPGA marketing materials and associated budget.
  • Collaborate with the School's faculty and staff to produce and effectively promote and market a broad range of academic and community engagement programing, such as conferences, speaker series, and public outreach events, including flagship, university-wide events.
  • Manage the ongoing promotion and marketing of events and programs that further enhance SPPGA's identity, reputation, vision and values.
  • Collaborate with UBC units, community organizations, government departments, and industry partners on various promotions and marketing efforts.
  • Develop, research, design, and document new project proposals that aim to elevate the School's profile and reputation.
  • Create, monitor, and report on project plans, budgets and expenditures for programs.

Design and development of strategic reporting documents

  • Provide regular project reports, including planning and writing project narratives.
  • Working in collaboration with the Assistant Director and Director to develop and implement plans for annual goals as informed by the School's strategic plan.
  • Collaborate with Development and Alumni Engagement to prepare briefing notes, plans and reports for specialized programming around donor engagement.
  • Provide oversight on pre, on-site and post event activities as required. Manage the creation and implementation of event policies and procedures across all SPPGA events.
  • Advise and provide general guidance to SPPGA directors and student employees on event planning best practices, communication and protocol.

Contributing to the School's public relations strategy.

  • Conduct an annual landscape analysis of how SPPGA, faculty, students and alumni are covered in the press (both local and global)
  • Responsible for designing, executing, and evaluating various public relations tactics for shaping media narratives around SPPGA, including the engagement of target outlets and reporters
  • Building and sustaining productive relationships with various spokespeople and validators who can elevate the School's profile in the press
  • Working in partnership with Arts Communications and UBC Media Relations, curate stories from faculty research, student work, and public engagement opportunities within the school and preparing media pitches that help advance the School's broader priorities.

Consequence of Error/Judgement

The position is expected to function with a high degree of autonomy, working under broad guidelines. The incumbent is expected to ensure appropriateness of communications and other programming and that they are consistent with the values and objectives of the School, Faculty and University. This position represents the work of the School of Public Policy and Global Affairs and UBC. Decisions reflect the integrity of the Institution as a whole. The individual will be required to work independently and will need to exercise judgment in the development of relationships and implementation of strategic initiatives.

Supervision Received

Works independently with guidance and consultation from the Assistant Director and in close collaboration with the School's faculty, staff and students.

Supervision Given

Manages the Communications team including the Digital Marketing Specialist (M&P) and leads the MCE team.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

  • Undergraduate degree in Marketing, Communications, Journalism, or relevant discipline.
  • Demonstrated experience with research, writing, and editing documents for various media (online, print, television, etc).
  • Preferred media experience including reporting, regular interaction with reporters, and oped writing and placement.
  • Commitment to anti-racism and inclusive excellence, and ability to apply an intersectional anti-racist lens to communications projects.
  • Ability to recognize, respect and work effectively with individuals and groups with diverse perspectives and backgrounds.
  • Takes initiative in learning about language and issues relating to equity and diversity.
  • Demonstrated experience in project development and management.
  • Ability to communicate effectively verbally and in writing.
  • Ability to gather, record, and organize information. Ability to select the most effective communication media for a situation.
  • Ability to select the most effective communication media for a situation.
  • Ability to effectively use Word, Excel, PowerPoint, and publishing, design and web content updating software.
  • Ability to exercise sound judgment.
  • Ability to prioritize and work effectively under pressure to meet deadlines.
  • Ability to effectively manage multiple tasks and priorities.
  • Ability to exercise diplomacy, discretion and initiative.
  • Ability to maintain accuracy and attention to detail.
  • Ability to work effectively independently and in a team environment.

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