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PRIMARY OBJECTIVE

The Marketing & Communications Coordinator will help enable the growth of Markham Stouffville Hospital (MSH) Foundation to drive revenue and maximize public awareness and exposure through optimizing and growing the Foundation's traditional and digital strategies as part of the overall Marketing & Communication plan.

The Marketing & Communications Coordinator will support a variety of marketing needs of the Foundation, working cross-functionally and in collaboration with the Hospital's Public Affairs and Communications team to provide an exceptional donor experience and engage the community in consistent and meaningful ways. The incumbent will develop and contribute to the Foundation's marketing and communications strategies to serve a variety of audiences.

Key Results Areas

  • Support the team to assist editorial control and manage the consent and approval process for all marketing and communications materials.
  • Coordinate media relations to increase MSH's profile in our catchment area, including drafting media advisories, press releases, pitching media stories and organizing media launches/cultivation events
  • Maintain media contact list, identify key media outlets and maintain relationships with media partners, journalists and commentators.
  • Research and write interview preparation materials for spokespeople including messaging, backgrounders and Q&A documents as well as providing interview coaching and media training sessions as necessary for video creation or media interviews.
  • Liaise with external creative agencies, designers, vendors and video producers to ensure coordinated effort and alignment of marketing and communications priorities
  • Assist with completing interviews, preparing briefs, research and compile hospital statistics and information to keep content and communication materials fresh, current and relevant while tracking all information so it is accessible for the Foundation team.
  • Provide insight and feedback to the Marketing & Communications annual budgets, business plan and timeline to ensure strategic and maximum exposure to support the Foundation's strategic priorities.
  • Support the implementation of the MSH Foundation digital platform to increase awareness, fundraising results, donor/supporter acquisition, engagement, and retention.
  • Assist with online integration and increase organizational fluency and utilization of Blackbaud Luminate and its content management system.
  • Support the Foundation's social media content calendar to identifies engagement and visibility that supports the Foundation's communications, marketing and fundraising objectives.
  • Assist in developing published content and graphics for social media platforms using Adobe Creative suite based on brand guidelines. This includes scheduling and posting.
  • Provide support at signature events, reception backup and other duties as assigned.

POSITION QUALIFICATIONS

  • A university degree or college diploma with one year experience in marketing, communications, public relations, or journalism.
  • Resourceful and independent while comfortable working within the framework of an integrated development program and team-oriented environment.
  • Excellent communication (verbal and written), interpersonal and customer service skills with the ability to handle sensitive and confidential information appropriately and with discretion while exercising sound judgement.
  • Demonstrated knowledge of web programs and social media networks including Google, Facebook, Instagram, YouTube, LinkedIn and social media management systems (Sprout Social or Hootsuite).
  • Excellent project management skills with an ability to organize and manage a diverse range of projects and adjust to changing priorities while maintaining high efficiency and thorough attention to detail.
  • Demonstrates personal commitment, acts with integrity, diplomacy and displays an open and trustworthy attitude. Must be confident, pragmatic and professional.
  • Resourceful and independent while comfortable working within the framework of an integrated development program and team-oriented environment.
  • A positive, creative-thinker who is enthusiastic about their work, enjoys being a part of a team and working cross-functionally.
  • Proficiency in Microsoft Office, Adobe Creative Suite (InDesign, Premiere, Photoshop), Canva and knowledge of Raiser's Edge a strong asset.
  • Ability to use a DSLR to capture video/photography.

Compensation:

$42,000 - $50,000 annually.

Work Schedule & Requirements:

Available to work Monday-Friday, 7.5 hour shifts, with occasional weekend and evening hours. Schedules may change based on operational needs.

This position involves some moderate lifting, shipping and handling. Access to a car, and a valid G driver's license is required.

Hybrid model of in the office and remote work.

Oak Valley Health Diversity Statement

Oak Valley Health takes pride in serving some of Canada's most diverse communities. We are committed to fostering an environment of equity and inclusivity where every person can work and receive care safely, openly and honestly. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, nation of origin, genetics, disability, age, veteran status, marital or family status, belief system, or other factors related to one's personal identity and/or values. Furthermore, Oak Valley Health is committed to meeting the needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code. Should you require accommodations during the recruitment and selection process, please contact Human Resources.

Required Skills

Required Experience

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