Staff - Non Union
Job CategoryM&P - AAPS
Job ProfileAAPS Salaried - Marketing and Sales, Level A
Job TitleMarketing & Communications Coordinator
DepartmentResearch Support Digital Emergency Medicine | Department of Emergency Medicine | Faculty of Medicine
Compensation Range$4,688.67 - $6,754.00 CAD Monthly
Posting End DateAugust 19, 2022
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.
Job End DateAug 28, 2023
This position is located within a health-care facility. Therefore, this position requires successful verification of full vaccination against Covid-19 provided prior to the start date, as required by the provincial health mandate.
This position has the option of a hybrid work arrangement.
The Marketing & Communications Coordinator works within Digital Emergency Medicine (DigEM) to market and promote DigEM's innovative medical and healthcare research, community outreach and knowledge translation initiatives.
The incumbent facilitates the reach of DigEM projects and initiatives, including but not limited to three broad areas: multi-channel community engagement to support health education and patient-centred digital health research and innovation, collaborative partnerships to conduct patient-centred research and evaluation, and technology-enabled research in health practice and health education contexts.
The incumbent supports research and knowledge translation development and implementation, performs communications and marketing of key initiatives, develops consistent branding and templates appropriate for specific target audiences, and recommends key innovations in the health sciences communications field. The incumbent shapes accessible communication, patient and population specific messaging, and outreach protocols that resonate with specific target audiences (i.e. multicultural older adults, healthcare professionals, Indigenous communities, community leaders, etc.).
The position includes tasks related to production and promotion of relevant materials (print and digital), email newsletters, social media, and maintenance of website content. The incumbent works with the DigEM Events Coordinator on related tasks for community events, workshops, and conferences. Tasks include graphic design, multimedia and advertising copy work.
The tasks and responsibilities primarily fall within the purview of the interCultural Online health Network (iCON) Program, one of the major projects within DigEM. iCON is a community-driven health promotion initiative working to advance patient- and family-centred care, that is culturally appropriate and culturally safe. This position also supports other DigEM projects as needed, including but not limited to the TEC Vancouver Conference (exploring innovations in medical and healthcare) and general DigEM research and knowledge translation communications.
The vision of the UBC Department of Emergency Medicine (DEM) is to be a provincially integrated Department committed to clinical, academic, and health care delivery leadership, founded in the creation and exchange of knowledge to improve emergency care. Our faculty members across the province have an impressive record of research and discovery related to prevention of emergencies, improving clinical care, and system improvements. Our Royal College residency training program, distributed across four program sites, is the largest in the country providing high-quality emergency training. The Department of Emergency Medicine has also played a leadership role in the development and implementation of the BC Emergency Medicine Network which integrates and translates knowledge and experiences to support emergency practitioners across the province.
Within DEM, the self- and grant-funded DigEM research group, led by Dr. Kendall Ho, conducts research and translational science on the use of digital technologies to improve healthcare delivery, inform healthcare policy and raise digital health literacy. DigEM carries out research, community engagement, educational and evaluation activities to explore how modern communication technologies (e.g. mobile and web-based applications, sensors and wearables, machine learning etc.) can improve health care. DigEM's mission is to transform medicine and healthcare through technology-enabled, health professional- and patient-oriented strategies for excellence in acute and community care.
This position reports to the Manager, Program Administration & Technology and takes direction from, Program Managers, Research Portfolio Coordinators, the Associate Lead, DigEM and the DigEM Lead. They work closely with DigEM Research Analysts and Project Coordinators on a project basis or as designated, and other DigEM team members.
They interact with various stakeholders external to UBC including health providers, study participants, government agencies, research entities, funding agencies, non-profit and for-profit organizations and suppliers/contractors. They also collaborate with the DEM's Marketing and Communications Specialist, and with UBC and Faculty stakeholders (e.g. Office of Research Services, University-Industry Liaison Office, Dean's Office, etc.) as needed.
Marketing and Communications
- Implements marketing and communications campaigns, using a variety of methods including a website, video, blog, social media, and print materials.
- Works with DigEM research and community project teams to execute project specific marketing and communications campaigns.
- Implements brand and awareness-raising strategies for DigEM and its initiatives, in consultation with DigEM leadership, DigEM staff, DEM's Marketing and Communications Specialist and other stakeholders, as needed.
- Works collaboratively with DigEM leadership and project team members to ensure accurate reporting of activities and milestones, and that presentation, marketing, website and social media content are accurate, clear, timely, culturally sensitive and consistent.
- Develops online content for digital publishing.
- Commissions and/or designs collateral for marketing, communications, outreach, branding and promotional use, as needed.
- Liaises with media as needed to promote DigEM project work, in consultation with the FoM and UBC where applicable.
Market Research and Data Analysis
- Undertakes market research to identify access points to engage DigEM target audiences, opportunities, and collaborators; accordingly makes recommendations for optimizing awareness-raising activities.
- Assists in the development and execution of project plans and schedules.
- Tracks and reports on impact of various marketing, communications and outreach campaigns using such analytical tools as Google analytics, YouTube analytics, and other social media analyses, and adjusts activities accordingly.
- Maintains databases of subcontractors and suppliers for multimedia, graphics, and other media; contacts; and professional networks and target audiences (such as, health professionals, researchers, and members of the public who are interested in health topics).
- Keeps up to date on related current and emergent tools and technologies.
- Documents and monitors new and emergent mediums, including social media and related applications/techniques.
- Organizes training activities related to awareness-raising, communications, and social media channels as applicable to DigEM research, knowledge translation and community engagement initiatives.
- Investigates potential research and related funding sources
Marketing and Promotions
- Ensures university, faculty and department brand and common look and feel standards are , where applicable.
- Liaises with external suppliers, designers and/or printers, to facilitate production of marketing and communications materials as needed.
- Coordinates subcontractors, students and other staff in carrying out campaigns and related tasks as needed.
- Reviews resources to ensure content, messaging, and branding is clear and aligns with overall DigEM marketing and communication strategy.
- Engages with stakeholders as it relates to marketing, communications, outreach and knowledge dissemination.
- Performs other duties as required.
Consequence of Error/Judgement
This position requires working effectively across a project matrix based organizational structure.
The incumbent will be required to show sound judgment and decision-making abilities which have the potential to impact DigEM's reputation, program viability, and the opportunity for future partnerships.
This position is an important contact for the health professions, community, media, external vendors, donors, and stakeholders for DigEM and requires skill and tact.
The incumbent will make decisions about presentation, dissemination and marketing/promotional materials and is responsible for maintaining the integrity of the public perception and visual identity of DigEM. The incumbent's decisions impact the external perception of the office. Errors in judgment will reflect negatively on the office and on the public image of UBC.
Works under limited direction within policies and guidelines. Work is reviewed based on adherence to guidelines and completion of assigned work.
The incumbent may supervise student associates, including overseeing the assignment of tasks, reviewing work, providing mentorship, and supporting staff development. May oversee other staff for marketing, communications and related campaign activities.
Diploma in Marketing. Minimum of one year of related experience, or the equivalent combination of education and experience.
Bachelor's degree preferred. Project management skills including budget management an asset. Research and science communications experience an asset. Experience with BC health professional and health research organizations, health and wellness of Indigenous people, cross-cultural projects, and interprofessional collaboration are assets.
Knowledge, Skills, & Abilities:
- Ability to understand and implement principles and mediums of research and science communications, outreach and marketing, including the use of web, social media and traditional/non-traditional forms of audience engagement.
- A proven track record of creating successful health-related marketing and communications material.
- Excellent oral and written communication, interpersonal, and analytical skills.
- Familiarity with a wide variety of technology platforms including but not limited to Microsoft Office, Canva, web content management (e.g., Wordpress), social media (e.g., Facebook, Instagram, Twitter, YouTube), design and publishing software (e.g., Adobe Creative Suite), video editing (e.g., Adobe Premier, Final Cut Pro), and Google analytics.
- Demonstrated analytical, written, and presentation skills applicable to preparing marketing plans, campaigns and reports.
- A strong focus and drive to establish new systems and best practice methods in target audience marketing and communications to effectively support organizational and project goals.
- Strong planning, coordination, and execution skills.
- Ability to show initiative and judgment.
- Ability to work effectively independently and in a team environment.
- Demonstrated ability to prioritize and multi-task to meet deadlines without compromising the quality of outcomes.