Company: Harlequin Enterprises ULC
Department: Harlequin Trade Publishing (HTP)
Reporting To: Senior Marketing Manager, HTP Marketing
Status: Regular Full Time
Location: 22 Adelaide Street West, Toronto (hybrid model)
We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of colour, members of the LGBTQIA2S+ community, and persons with disabilities.
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Reporting to the Senior Marketing Manager, the Marketing Manager will develop the strategic vision and promotional initiatives that support overarching business strategies to increase brand awareness, readership, sales and profitability of Hanover Square Press in North America - as well as support the management and promotional plans for the HTP backlist catalogue.
The Hanover Square Press imprint is new and growing, specializing in a wide range of nonfiction (including memoir, history, politics and pop culture) and compelling, commercial fiction.
The Marketing Manager is directly responsible for leading the strategic planning, budgeting, development and managing the execution of initiatives, promotional plans and partnerships for the imprint portfolio to increase awareness, develop audiences to drive sales to meet the division's strategic and financial objectives. The Marketing Manager acts as a brand liaison for key business stakeholders including digital capabilities, editorial, sales & PR (as well as HarperCollins, direct to consumer and overseas colleagues where applicable). They are responsible for their imprint growth, collectively with their leadership counterparts within Editorial.Responsibilities :
Hanover Square Press Marketing Strategy & Execution: (60%)
- Plan, develop and execute author brand & themed campaigns to achieve objectives, as well as trade marketing efforts to assist key retailer and business building strategies, in collaboration with key stakeholders
- Maximize campaign efficiencies through title budget allocations
- Ensure on time development, presentation, communication and execution of plans as per seasonal work-back schedules
- Keep on top of technology and marketing trends to identify new promotional and partnership opportunities that support brand and audience growth
- Evolve promotional plans based on marketplace trends, emerging opportunities and imprint and campaign results
- Provide a vast understanding of the non-fiction marketplace including trends, the competitive landscape and utilization of audience data, in addition to knowledge of the literary fiction market in general
Publishing Strategy: (15%)
- Working with senior manager and key stakeholders, manage the imprint strategic planning process. Directly responsible for development of imprint strategies, financial growth and promotional components of plan.
- Act as brand & imprint promotional lead to broader marketing team on author deep dives, product, title and author specific marketing campaign plans and programs
Team Communications (10%)
- Facilitates communication between Marketing, Editorial and Publicity to drive sales & author/agent satisfaction
- Models the guiding behaviors that contribute to an engaged & high performing culture
- Ensures on time development, presentation, communication and execution of plans as per seasonal work-back schedules
HTP Backlist Management (15%)
- Identifies promotional opportunities for titles/authors, working closely with Editorial, Marketing, Art and Sales to ensure visibility of assets and inclusion in promotional programs
- Reviews, proposes and tracks pricing upgrades (including upgrades on existing print ISBNs) across HTP backlist (including MIRA, HQN, Silhouette, Park Row, Graydon House, Hanover Square as well as retired imprints with active titles - i.e. Nonfiction)
- Creates account specific backlist programs based on feedback and input from key sales teams
- Equips the sales team to sell product by providing and/or creating the necessary sales tools, marketing bulletins, sales decks, etc.
Specific training or job experience required includes:
- 7+ years of publishing experience-non-fiction experience preferred-with a strong background in digital marketing, brand development and proven ability to establish and measure against campaign KPI's
- Strong partnership development & relationship management experience
- Industry contacts with strong relationships within the marketplace
- Highly collaborative team player with exceptional creativity, problem solving, decision-making and presentation skills
- Calm under pressure, with the ability to take initiative, effectively work with cross-functional teams and prioritize multiple projects under tight timelines.
- Results-oriented with strong eye for executional excellence
What's in It For You?
- The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
- Summer Hours from late May to early September
- Hybrid work, flexible start/stop times
- Paid time off days and vacation allotment, starting at three weeks (prorated based on start date)
- Flexible benefit plans to fit your needs and pension matching
- Various virtual social activities to keep you connected - we love trivia!
- Virtual author events and access to discounted books
- Working with passionate people!
About HarperCollins Canada and Harlequin
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins's global publishing program, Harlequin titles are published in 17 countries and 16 languages.
Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O'Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.
HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance. We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process. We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.