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Saying now to baked goods is probably the toughest part of low carb life. We set out to make bakery-quality low carb products that satisfy your cravings for oven-baked goodness, whilst keeping your body on the right track. Carbonaut is expanding the low carb universe!

POSITION: Senior Marketing Manager, Carbonaut REPORTS TO: President

Location: Abbotsford, BC (Flexible, hybrid structure)

We are looking for a Senior Marketing Manager, Carbonaut to join our Marketing team. This role is responsible for working collaboratively with the team to lead, develop, and implement marketing programs aimed at building and strengthening the Carbonaut brand.

OPPORTUNITIES

In this role, you will have the chance to champion and manage a variety of marketing activities across the organization. The primary challenge of the role will be to work on executing the marketing aspects of bringing new products to the market quickly and efficiently. You will also be responsible for developing and implementing effective and innovative consumer programs in a constantly evolving entrepreneurial environment, with a particular focus in the digital and social media spaces. To support that challenge, you will get the opportunity to unleash your creativity and resourcefulness to implement new ideas for a growing business.

HERE IS WHO YOU ARE...

DRIVE & MOTIVATION

  • You are motivated by challenges and willing to give 100% to achieve outstanding results
  • You would love to work in an entrepreneurial environment where ?change' is the only constant
  • You want to leave your footprint and help grow an amazing team
  • You are passionate about healthy living and values
  • CHARACTER & ABILITIES
  • You have strong people management and leadership capabilities
  • You are a persuasive and clear communicator with highly developed interpersonal skills
  • You are able to work collaboratively with others in a dynamic and fast-paced environment
  • You are business-minded with entrepreneurial, innovative DNA
  • KNOWLEDGE & SKILLS
  • You have sound marketing skills in a variety of areas
  • You have strong analytical and project management skills
  • You have excellent computer skills including MS Office
  • EXPERIENCE
  • You have 5+ years of experience in a marketing manager, brand manager (or similar) role in Consumer Goods Products and/or Food Manufacturing environments
  • You have a Degree or Diploma in Business, Marketing, Communications or related discipline field
  • You have people leadership experience, including coaching and development
  • You have experience of creating digital campaigns related to new product launches
  • NICE-TO-HAVE
  • Knowledge of WordPress and HTML
  • THINGS YOU WILL DO...
  • Lead marketing strategy for Carbonaut to drive the business to higher levels
  • Drive and implement communication/marketing programs to build and improve the brand
  • Produce engaging, compelling, and consistent brand communication material and drive social media efforts
  • Monitor trends and review available data to improve positioning or communication
  • Lead marketing programs related to new product development
  • Lead the development of trade show strategies and manage the marketing budget for Carbonaut
  • Research and implement innovative strategies in the digital and social media spaces to increase Carbonaut brand awareness through initiatives like retail media, shopper marketing and social commerce
  • Supervise and collaborate with external agency partners to elevate the brand in their specific core competency while maintaining an effective brand identity
  • Train, recruit, and develop the Marketing team consistent with the goals and values of the organization
  • OTHER ...
  • May on occasion work at various times including weekends, as the job requires
  • Available to travel across North America to attend various trade shows as required (5-10%)
  • __________________________________________________________________________________________________

DETAILED DESCRIPTION OF DUTIES:

  • Work with the President to develop communication execution programs to build the brand
  • Work with the Marketing Coordinator to implement marketing programs to drive trial, shelf velocity, and improve brand equity
  • Monitors trends and available data sources to strengthen Carbonaut's market positioning
  • Produces engaging, compelling and consistent brand communications support materials for internal and external audiences
  • Responsible for executing packaging design and changes, social media plans, website content and design, e-newsletter, branded materials, and influencer marketing in collaboration with internal staff and external agencies as necessary
  • Leads the development of trade and consumer show strategies and execution for Canadian and US shows in partnership with Trade/Event Marketing Coordinator
  • Responsible for the execution of marketing program aspects of new product development processes
  • Collaborate with appropriate stakeholders to generate engaging and effective content for use and distribution across multiple digital/social platforms
  • Initiate research on the latest trends in retail media, shopper marketing and digital advertising and communication, and suggest an approach to integrate these strategies to further enhance Carbonaut brand awareness and eCommerce revenue
  • Manages and tracks the budget for Carbonaut to ensure financial discipline within the Marketing team
  • Trains and develops Marketing Coordinator to improve the execution of programs and analysis of trends/performance
  • Recruits, hires, and trains new team members consistent with the goals and values of the organization
  • Maintain brand website, including photography, written and video content and web design requirements
  • Support consumer response coordinator training and new information requirements for the brands
  • Other duties as assigned
  • #HP

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