At Microsoft our mission is to empower every person and every organization on the planet to achieve more. In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We're positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.
As a member of our team you'll be part of growing a multi-billion-dollar business, charting new areas of innovation and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it's an exciting time to be here in CCSM.
We are seeking a Partner Marketing Manager to support Walmart, The Source, and our Distribution channel, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments.
Partner Marketers have end-to-end responsibility for marketing campaign execution, including landing in-store presence, digital execution and transformation on partner.ca sites and demo platform sell-in. You will also work closely with Partner Readiness & Influence Leads to drive conversion online & in-store through training, evangelism and direct sales motions. This role is pivotal and accountable to drive growth in revenue, profit and share for CCSM. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.
You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and partner readiness teams. You're an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You'll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You'll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.
By joining the Channel & Partner Marketing team, you'll collaborate closely with Category, Channel Sales and Marketing Operations to drive full-funnel marketing for an exciting product and service portfolio that only continues to grow. As part of a [larger] regional team, you'll have the opportunity to share learnings and best practices with other markets as well as leverage the regional infrastructure for support and shared platforms.
Working closely with partners and customers, what's powerful about this role is the ability to help our partners transform - whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities.
You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.
Key areas of responsibility:
Drive thru-partner marketing plans and omnichannel campaigns, including readiness, execution and reporting/insights around campaign effectiveness & ROI:
- (10%) Strategic Business Planning:
Create short, medium and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product life cycle and are tailored to account, partner and consumer needs
Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI
(20%) Partner Experiences:
Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
Build brand advocates among retail sellers through training, evangelism and community engagement platforms
Influence conversion both in-store and online through assisted and virtual shopper journeys/experiences
Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
Deliver compelling demo experiences through our Retail Demo Experience platforms
Differentiate Microsoft from the competition buy building connected product stories that are locally relevant
Localize global campaigns & creative to regional nuances and partner requirements
(30%) Partner Centricity & Relationship-building:
Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
Understand partner capabilities to identify key opportunities and build joint value initiatives
Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
(30%) Execution Excellence:
o Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
o Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
o Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
o Proficient across Microsoft programs, platforms and tools
(10%) Analytics and Insights:
Analyze performance results against execution activities to identify causals, opportunities and action plans
Incorporate key insights from accounts to drive informed marketing action plans
Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward
Experiences Required: Education, Key Experiences, Skills and Knowledge:
- Four Year college degree or relative work experiences
- 5+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
- Proven success at marketing and execution planning - particularly Retail Marketing with Consumer Technology products
- Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
- Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
- Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
- Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
- New product launch exerience
- Experience managing ambiguity and rapid change - demonstrate agility and risk-taking