CAWST is a Canadian charity and licensed engineering firm. We address the global need for safe drinking water and sanitation by building local knowledge and skills on household solutions people can implement themselves.
At the heart of everything we do is our belief that when people have their basic water and sanitation needs met, they have the opportunity to succeed. This is what drives our dedicated team to work with a global network of more than 1,500 clients and partners. Together, we have reached more than 16 million people since our inception in 2001.
Collectively, we are making a difference at a scale beyond what any of us could do individually. But our job isn't done yet and we need you to help us expand our reach.
Are you a recent graduate who wants to work in international development or sustainability and grow your skills?
We're looking for a digital marketing professional who understands the power of analytics, gets a thrill from optimizing content and channels, and creates compelling communications to connect with various audiences. In this role, you'll be working collaboratively with team members from across the organization to manage social media accounts, website content, and paid digital advertising platforms like Google and Facebook. You will be our go-to person to plan, optimize, and track our marketing campaigns in the online space. You will also be responsible for keeping up with the rapidly changing digital landscape and sharing your advice with the marketing team for new and innovative approaches to get the results we are looking for.
The Digital Marketing specialist is part of CAWST's Business Development team, supporting the organization to accelerate our impact. We aim to do this by engaging and influencing the global Water, Sanitation, and Hygiene (WASH) sector to grow our clients and funders, marketing CAWST's services to clients globally to increase adoption of technologies, and increasing awareness and engagement across Canada to grow CAWST's donor base.
If you are someone who keeps their finger on the pulse of digital trends, thrives in a rapidly evolving environment, can adeptly handle multiple priorities, and wants to be surrounded by passionate and motivated individuals, we would love to meet you!
Specific Areas of Responsibility
Work collaboratively with CAWST Marketing and Communications Advisors to develop and support communications and marketing strategies through content marketing, social media, online advertising and other digital platforms
Coordinate and publish content on social media channels, YouTube, website, and paid advertising platforms
Monitor owned, earned and paid channels, use metrics to optimize campaigns
Maintain an accurate and current content calendar for all digital channels
Work with the Marketing and Engagement team to make recommendations based on current trends
Lead community management by listening and responding to questions, comments and concerns across Facebook, Twitter, Instagram and other channels, as needed
Support with the development of paid media materials
Analyze the performance of our digital strategies, providing regular reports on trends and recommendations
Undergraduate degree, diploma or recognized credential in marketing, communications or related field; a combination of education and experience will be considered.
Experience and skills
- Experience in learning about and exploring the digital marketing space
Experience in or understanding of international development
Experience with digital paid media
Experience in optimizing digital marketing and communications
Understanding of various activities within communications (media relations, paid media, storytelling, e-mail marketing, etc.), and willing to provide support, when needed
Demonstrated ability to take initiative and seek consultation as needed
Excellent writing, editing and proofreading skills
Willingness to research and learn about new digital marketing trends and tools
CAWST values equitable opportunities, sustainable solutions, collaborative and inclusive processes. CAWST recognizes and accepts differences in cultural, religious and political processes.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.