INTRODUCTION


At Alvéole, we install urban beehives while educating thousands of businesses, organizations, schools, and families about bees and beekeeping along the way.


Ultimately, we want to make people fond of bees, which in turn will lead to them falling in love with nature and building awareness about the impact that each and every one of us can have in preserving our environment. We’re a B Corp founded in 2013 and active in Canada, the United States and Europe, and a proud member of the 1% for the Planet global movement.


COMPANY


What's in It for You? 


  • Great health benefits after three months of employment

  • Vacation: 6% of the gross salary accumulated during the reference year, up to a maximum of 3 weeks, and 1 additional week offered by Alvéole

  • Free coffee and tea and a beautifully renovated office space

  • Alvéole honey!

  • A team environment that encourages initiatives and leadership

  • Social events throughout the year!

  • Gardening workshops, farm visits and beekeeping days - Fun activities with your teammates - be part of the Alvéole family

  • Work with highly talented people who are as passionate about their work as you are



Equity, diversity and inclusion


Much like the way a beehive comes together to achieve its goals, we believe that the diverse skills, personalities, backgrounds and past experiences of every Alvéole team member are key components to our growth, wellbeing, and shared goal of making people fall in love with bees. We have the privilege to serve unique cities and are dedicated to developing a workforce that reflects the spaces in which we live and work. As such, we encourage applications from persons of diverse backgrounds. We are committed to creating a place where all feel included, and recognize that this is a work in progress.


POSITION OVERVIEW


Reporting to the Marketing Communications Manager, the content strategist works with different key MarCom stakeholders to create, curate and syndicate content to increase brand awareness and conversation rate.


This is a full-time, permanent position, in accordance with the policies that are in effect at Alvéole.


**Remote work available, open to candidates from Montreal, USA and the rest of Canada.


Start Date: October 15th 2021, can start earlier if available


ROLE & RESPONSIBILITIES


The candidate has experience in inbound marketing and content creation. He or she will implement a thought leadership strategy mainly around sustainable initiatives in the commercial real estate industry.



  • Develop a strong understanding of the products and services, competition, industry and brand positioning goals

  • Create content based on the business’s objectives, market insights and segments’ “jobs to be done”

  • Curate the content for specific campaign requirements based on segments, personas and content relevancy of specific touchpoints and context in the customer journey

  • Collaborate with cross-functional teams to clearly define the phases, timing, and deliverables for content and campaign initiatives and manage expectations and deliverables accordingly

  • Take part in strategy design, renewal of the brand positioning, campaign methods and aligning them with MarCom team members

  • Monitor and measure the success of  campaigns and optimize brand-specific contents based on specific cultural realities

  • Work with the MarCom team members to determine a strategic approach to content and a list of key content assets to prioritize, plan and then execute

  • Own the development of Alvéole’s blog content calendar, ensuring relevant content to fuel the various lead journeys while ensuring SEO content writing best practices

  • Take a lead role in designing marketing assets that align with our customer journey and markets needs

  • In collaboration with the Marketing Automation Specialist, plan, integrate and monitor user-centered content throughout the lifecycle to increase conversion rates

  • Building productive and collaborative relationships with team members and proactively providing and seeking guidance, clarification and feedback.

  • Offer an informed point of view and make strategic recommendations related to social media, landing pages, sales email sequences, etc.

  • Leverage and translate relevant consumer and market data into insights, guiding content strategy, story selection and distribution plans.



REQUIRED SKILLS



  • BA degree in Marketing, Journalism or Communication

  • 5+ years experience in journalism or B2B content strategy, development and writing 

  • You are a passionate storyteller, content creator and strategic communication expert

  • Both a strategic thinker and a tactical executor, you are ready to roll up your sleeve to help out anyone in the company

  • Bilingual (ENG and FR) with outstanding written and verbal communication skills (French or English)

  • Knowledge of SEO and familiar with SEM campaigns

  • Knowledge of the Commercial Real Estate industry (nice to have)


Recruiter Information

1-855-395-0395

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