This job offer is closed.
Does the idea of working with iconic, international outdoor brands feel exciting? Are you an experienced sales and marketing leader with a passion for sustainability and outdoor products? This could be your chance t to join a team that shares your passion. We are now looking for a Sales and Marketing Manager to join our Canadian Operations for our brands Fjällräven and Hanwag.


The Sales and Marketing Manager will fuel the momentum our brands have gained in the Canadian market through managing the sell-in and sell-through for Fjällräven and Hanwag. The ideal candidate will be an enthusiastic and ambitious brand ambassador that connects with our products and users.

The focus for this role is to ensure long-term and sustainable growth for our organization in the outdoor and premium apparel industry. With a solid background and genuine excitement for marketing and sales, this person will feel confident in sharing their knowledge and expertise with colleagues and clients. That said, we are looking for a continuous learner and humble leader that doesn't mind adjusting their own processes to make sure the team succeeds.

This is a full-time position based in either Labelle, Quebec or Vancouver, British Columbia. You'll report to the Director of Sales for Fjällräven and Hanwag North America.


Manage sell-in and sell-through for Fjällräven apparel, packs and bags and Hanwag footwear across all active channels

Build a marketing plan that aligns with the US marketing initiatives and promotes consistent, premium messaging

Get strategic through the development of distribution and marketing plans that maximize our exposure and strengthen our position in the market

Set and achieve ambitious monthly, quarterly and annual sales plans

Take flight with a truly international organization, travel to the US, Sweden and other European countries to share and learn from colleagues around the world

Implement campaigns that match the market requirements

Contribute to our annual unit and gross-profit plans through the implementation of great marketing and go-to-market plans

Identify and analyze outdoor trends and opportunities in the market

Communicate and execute sales strategy using frequent, clear communication to the sales team internally and back to our US HQ

Conduct sales meetings and coordinate trade show attendance

Establish sales objectives for our three regions through forecasting ad developing sales quotas

Forecast expected sales volume and profit for existing and new products

Set wholesale pricing in collaboration with our HQ

Communicates shortfalls within revenue projection to USA Management upon receipt.

Offer firsthand market knowledge through frequent, clear and consistent sales team and customer communication

Build our sales force through coaching, guidance and development of our employees with a goal of being the best-in-class for the Canadian market; set annual performance goals and follow-up with performance appraisals and annual reviews

Touch base weekly with the US Director of Specialty Sales and provide bi-weekly and monthly sales and shipping reviews


You have a passion for selling and marketing premium apparel and footwear brands

Proven track record of sales success in the Canadian market within the outdoor or a complimentary industry and distribution channel

You've had hands-on experience developing a sales organization, developing a marketing message and delivering results

You can point to several experiences meeting and even exceeding revenue goals

You can zoom in and zoom out when it comes to business and sales strategy; your decisions always reflect the big picture vision and direction

Negotiation comes naturally and you have honed in on the ability to do so effectively within the greater parameters of the HQ while still capitalizing on the local market you serve

You've had experience targeting, opening, sustaining and growing retail accounts

Building relationships and rapport through collaboration and moving a team towards success is a part of what makes you tick and thrive in the workplace

You identify with our brands and mission and have a passion for sharing those values with our end users and partners

Do you recognize yourself in the above? Do you also share our passion for the outdoors and nature? Great! Let's get to it; send us your application, we can't wait to hear from you!

What We Offer

Fjällräven and Hanwag celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We aim to facilitate a safe, fair and kind work environment where all feel welcome and can thrive

Working for Fjällräven and Hanwag means becoming a part of an international, fast-growing company that wants to inspire people to spend more time in nature connecting with the outdoors. As a member of our trek you're offered:

An exciting and innovative job in a great atmosphere

Passionate, mission-driven colleagues who make things happen

An international work environment where employees are encouraged to carve out their path to success

A company that in every aspect of our operations, contribute to engaged and healthy people; strong communities; healthy and more resilient natural systems; and top financial performance.

How to Apply

Apply by filling out the application form and upload your resume in PDF format . We will review applications continuously, the position will close to applicants on July

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