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About Virtro Virtro is an innovation-driven technology company focused on solving significant challenges in language and learning through the use of advanced artificial intelligence and immersive virtual reality technology.

We encourage the advancement and development of all of our employees. We are a female-led company with 50% female developers and are proud to welcome LGBTQ+ individuals and those of diverse backgrounds.

Role Overview

We are looking for an organized and talented Marketing Automation Coordinator who has a passion for automation and structured processes to tackle automating our marketing processes! To implement the automation you will need to have:

An in-depth understanding of the latest marketing strategies

A strong understanding of sales

An understanding of the psychology of decision making

Technical skills to implement all the integration and data flows using the latest technologies

As a part of this role, you will be responsible for developing the strategy and execution of our marketing programs, including optimizing inbound channels, creating scalable automated programs, and supporting account-based marketing initiatives.

Your mission will be to create campaigns that drive highly qualified leads for our global sales funnel this includes building user journeys, marketing funnels, lead gen and email marketing campaigns.

With a focus on aligning programs with the customer journey, this is a great opportunity to make a measurable impact on our marketing results while collaborating with our team.

Responsibilities:

Develop and implement end-to-end customer journey aligned email campaigns, including campaign planning and design, list management, campaign health monitoring and post-campaign analysis

Work with marketing leadership to develop a program strategy that supports demand creation objectives for sourced and influenced pipeline and revenue

Develop and communicate a holistic view across email initiatives to ensure campaigns work together as part of a cohesive strategy across the funnel

Develop, build, launch and maintain email campaigns and marketing automation programs, including audience segmentation, lead qualification and lead nurturing

Work with internal sales enablement teams to support automated sales plays

Work with third-party vendors to ensure seamless integration into a marketing automation platform

Test and optimize the performance of emails, landing pages, creative, and content

Manage a portfolio of content and programs for re-use, recycle and optimization

Requirements

Experience in B2B technology environments

Proven success in email marketing, list acquisition, and direct marketing programs

Experience with integration, CRM and AI email marketing strategies an advantage

Proven self-starter with exceptional presentation and communication skills

Experience developing programs mapped to the customer journey

You're Great At

Collaborating with stakeholders at all levels

Coming up with new and innovative ways to delight our customers

Remaining calm and focused in the face of multiple, competing priorities

Seeing the full picture and understanding the up and downstream impact of results and recommendations

NOTE: Distributed workforce

  • Must be set up and able to comfortably / safely work from home

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