Communications and Social Media Coordinator

The Valens Company, 230 Carion Rd, Kelowna, British Columbia, Canada Req #14

Monday, April 5, 2021

Reporting to the Communications Manager, the Communications & Social Media Coordinator is responsible for implementing social media marketing strategies for Valens controlled brands, monitoring and building audiences online, maintaining and updating the media outreach network and executing associated Communications, Consumer Response and Social Media Marketing reporting. They are a creative storyteller with a keen eye for design aesthetic and brand management with a strong ability to effectively communicate both to internal and external audiences. The Communications and Social Media Coordinator is always customer service focused, whether replying to audiences on Social Media or to Consumers direct. They have strong writing, editing and design skills, a superb attention to detail and a positive attitude reflective of The Valens Company brand.


  • Maintain and execute social media strategy to build brand awareness, amplify brand, increase engagement, turn audiences into customers and customers into advocates, recruit talent, drive traffic to website, generate leads and penetrate international markets for the company
  • Develop and manage editorial and content calendar in alignment with social media marketing strategy and overall corporate marketing strategy
  • Illustrate key messaging in engaging and informative ways to be promoted on social networks (video, images, infographics, etc.)
  • Research and monitor industry news and trends and prepare monthly report outlining findings
  • Engage online community and continue to build audience
  • Respond quickly and professionally to online interactions, in accordance with Social Media Marketing Standard Operating Procedures and Communications Response Matrix
  • Produce informative and thought leading copywriting in the form of blog, FAQs and social media copy using a multitude of tones of voice across different platforms
  • Prepare social media graphics from templated branding assets
  • Follow the approval and development process for well-structured drafts and briefs to manage external services for content production
  • Complete weekly, monthly and annual Consumer Response and monthly and annual Social Media analytics reports, outlining our key performance indicators (KPIs), successes, areas for improvement and competitive comparison analysis
  • Complete other duties as assigned by the Communications Manager


  • Post-secondary education in Marketing, Communications, and/or Journalism considered an asset
  • Minimum of 2-4 years of experience in a social media and communications role in a fast paced, results-driven working environment
  • Media relations experience and knowledge
  • Agency or client-side role experience managing a portfolio of brands in both brand and corporate programs an asset
  • Internal communications experience
  • Proven project management experience
  • Proven experience managing / maximizing effectiveness of external agencies
  • Good proficiency in Microsoft Office (Excel, PowerPoint, Word)
  • Experience with WordPress and content management systems an asset
  • Ability to complete a satisfactory criminal record check

We offer a welcoming and friendly space for BIPOC & LGBTQ+ applicants.

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Kelowna, BC, Canada
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