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Marketing Coordinator

  • Toronto, ON

Reporting to the Vice President of Marketing & National Accounts, the Marketing Coordinator is responsible for developing and implementing strategic marketing plans for the organization. This individual will serve as the subject matter expert in marketing-related activities through various channels with the objective of driving and increasing overall company exposure, accessibility, and sales. The Marketing Coordinator will also oversee a broad range of activities, including but not limited to product launches, advertising, email campaigns, maintenance of the Company website, and social media.

WHAT YOU WILL BE RESPONSIBLE FOR:

  • Collaborate with the VP of Marketing & National Accounts, internal teams, clients and partners on marketing strategies.
  • Identify marketing trends and key opportunities for innovative campaigns and advertisements.
  • Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
  • Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.
  • Work with VP on promotional programs for buying groups (i.e. flyers and special promotions).
  • Learn and utilize various types of software for digital marketing.
  • Work closely with sales and purchasing departments to determine customer needs.
  • Develop presentation templates and prepare presentations.
  • Maintain a marketing database; create, format, interpret and edit a variety of reports.
  • Research and understand Company product, purpose and functionality.
  • Organize market research and build analytical reports to be used for decision making and to verify supplier metrics.
  • Regularly update social media accounts and remain active and responsive on all active platforms.
  • Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
  • Other duties as required by the organization.

WHAT MAKES YOU THE RIGHT FIT:

  • A Bachelor's Degree or Diploma in Marketing, Communications, Multimedia, Graphic Design, Business or related field.
  • A minimum of 5 years of professional marketing experience.
  • Excellent understanding and familiarity with brand building and brand management.
  • Strong communications skills (verbal and written); Bilingual skills would be a strong asset.
  • Excellent organizational and time management skills.
  • Direct experience with graphic design, Web page, and other marketing-related software tools, including advanced HTML editing skills and Photoshop.
  • Experience utilizing a large-scale marketing automation platform such as Adobe.
  • Familiarity with Web and Search Engine Optimization (SEO), Google sells as PPC (pay-per-click) campaigns, and E-commerce.
  • In depth understanding of online marketing content and social media development strategies.
  • Proven track record in creating and executing successful marketing programs.
  • Knowledge of ethical marketing best practices and associated regulations.
  • Ability to build and sustain relationships with key business partners and principals/vendors.
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
  • Excellent written and verbal communication skills coupled with highly developed interpersonal skills with the ability to present ideas and suggestions clearly and effectively.
  • Proven team player who is both flexible and adaptable.
  • Ability to quickly grasp complex technical concepts and express them in clear language.
  • Advanced experience with Microsoft Word, Excel, Outlook and PowerPoint.
  • Willingness to travel.

Job Types: Full-time, Permanent

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