Assistant Brand Manager - Customer and Brand Marketing (USA)

At Irving Consumer Products, we recognize that the key to our success is our people. Irving Consumer Products is a leading manufacturer of premium tissue products - including national brands (Royale ® & Scotties®) and private label. We pride ourselves in our commitment to providing the best quality products and exceptional service to our consumers and customers.We are also part of a larger organization that acts responsibly when it comes to sustainable practices that begins with a history rooted since 1957.We have planted 1.1 billion trees since then, and have been recognized as a Carbon Neutral Forest Supply Chain.We also manufacture private label diapers and training pants for North American retailers.

The Assistant Brand Manager will be based out of Toronto, Ontario (1551 Weston Road, M6M 4Y4) and will be responsible for developing and implementing Scotties' Brand Strategy along with Private Label Product Portfolio Strategy. This requires developing a strong understanding of the paper category, Irving's Private Label and Branded Customers, what motivates the shopper/consumer as well as understanding Irving's manufacturing capabilities. The individual needs strong interpersonal skills, the ability to build relationships, as well as a strong storyteller. Success is achieved by enabling the growth and development of Irving's Private Label and Branded Portfolio with customers, while adhering to the positioning guidelines and growth objectives.

Job Requirements:

• University/college degree in relevant discipline
• Minimum 2-5 years of marketing experience, ideally in CPG with experience in brand and marketing strategy and execution
• Familiarity with US customers is an asset
• Leadership experience in managing agency resources in marketing and/or shopper marketing activation
• Strong cross-functional and communication skills
• Superior organization and planning abilities
• Knowledge of qualitative and quantitative research techniques/methods
• Solid knowledge and proven execution skills of marketing strategies and activations that drive results
• Experience in CPG omni-channel

The main duties/responsibilities of this role will include:

Scotties Brand Management:

• Strong understanding of the category, our customers, the competitive landscape/offerings along with Irving capabilities
• Contribute to developing the strategy for Scotties facial tissue that includes the positioning along with the communication and support programs
• Build out the channel strategy, including e-commerce
• Lead the agency team and others to build out programs to execute the brand plan
• Develop plans to grow sales and profitability
• Prepare the yearly brand plan along with the required budget to execute the pl an

Private Brand/Irving Brand Management:

• Be an active lead for the development of the retailer product and pack plans; being the point person for product and packaging changes and managing transitions by account/customer while ensuring Sales and Product Managers are aligned
• Identify and recommend research projects to enhance knowledge of category opportunities and monitor brand health
• Understand category trends and leverage data to gain insights on opportunities for Private Label
• Develop Private Label brand plans and initiatives
• Work closely with Sales and Category Shopper Development (CSD) to understand strategies and relationships linked to Private Label

Shopper Marketing:

• Identify key insights from research including path to loyalty and U&A; synthesize learnings from the data and work with the team to close gaps
• Identify category strategies to proactive activate and determine potential brands/partners
• Develop best in-class programs, platforms, products, and packaging that are grounded in strategy and are aligned with our brands' and our customers' strategies
• Incorporate optimal 5P plans and vehicles for the Category/Brand into Category Leadership Plans (CLP)

Additional Areas of Focus :

• Improve and grow the cross functional alignment and communication process
• Work with cross-functional partners to create a learning agenda that is part of the overall growth plan
• Create test and learn scenarios that can be replicated for more sustainable growth
• Ad hoc marketing team assignments and projects

What we offer:

Irving Consumer Products is proud to offer a competitive salary and benefits package, including but not limited to:

• A flexible medical, dental, and vision plan
• Employee & family assistance programs
• RRSP matching program
• Health & wellness reimbursements
• Product purchase program
• Opportunities to take part in job related training and development
• Growth and progression opportunities within Irving Consumer Products and the larger network of the J.D. Irving group of companies
• Relocation costs (if applicable)
• Hybrid flexible work options (if applicable)

To apply for this career opportunity:

Concerned you don't meet every requirement? Research has shown that many people only apply to jobs when they feel they meet 100% of the hiring criteria. At Irving Tissue, we are focused on creating an inclusive environment where everyone feels welcome, appreciated and encouraged to contribute fully. If you are interested in this position but are concerned you may not fit the requirements perfectly, we would encourage you to still apply. You might be exactly who we're looking for with this role or others we have available!

Please apply online at https://careers.jdirving.com/.

For further details, please contact Recruitment.

We appreciate your interest in our company! Only those candidates selected for an interview will be contacted.

To learn more about our products and services, click here.

Irving Consumer Products is committed to the principle of equal opportunity in its employment practices and to providing an environment free from discrimination and harassment for all employees.

Additional Information

• Posting Date: Jun 6, 2024