Digital Marketing Manager (Full-Time, Remote)

Foresight Cleantech Accelerator Centre is a growing organization with an exciting mission: accelerating the growth and impact of cleantech ecosystems across Canada. We bring together industry, government, academia, investors, and innovators to address today's most urgent climate issues. Join us!

We are seeking a highly skilled and experienced Digital Marketing Manager to drive online visibility, engagement, and recruitment for Foresight's programs and initiatives. The ideal candidate will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to drive traffic, engagement, and conversions across all digital channels.

This role leverages data and insights to drive engagement, lead generation, and lead conversions for Foresight's strategic initiatives, making recommendations and implementing new practices to refine our existing digital marketing strategies. You will monitor and analyze key performance metrics, providing actionable recommendations to enhance campaign effectiveness, optimize conversion funnels, and drive incremental revenue growth.

This role reports to the Director of Marketing, and will have 2 direct reports - a Digital Marketing Manager (currently on maternity leave) and a Social Media Coordinator. The ideal candidate will ensure the Digital Marketing team is acting strategically to produce online results in line with the organization's goals.

Essential Roles and Responsibilities :

Develop and execute innovative digital marketing campaigns to increase brand awareness, audience acquisition, and retention.

Lead the planning, execution, and optimization of digital marketing initiatives, including SEO/SEM, email marketing, social media marketing, content marketing, and display advertising campaigns.

Collaborate with cross-functional teams to create compelling and relevant content for various digital platforms, ensuring consistency in brand messaging and voice.

Build and optimize lead generation funnels to maximize conversion rates across web and other platforms

Analyze and interpret digital marketing metrics and KPIs to measure campaign performance, identify trends, and optimize strategies for maximum ROI.

Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and recommend new approaches to enhance our digital presence.

Provide leadership, guidance, and mentorship to the digital marketing team, fostering a culture of innovation, collaboration, and continuous learning.

Use data from tools like Google Analytics, Google Search Console, Hubspot, and SEMRush to inform strategic decision-making

Encourage a culture of innovation and experimentation to discover new and effective approaches to growth

Qualifications:

5+ years of experience in developing and implementing digital marketing strategies.

Proven track record of success in digital marketing roles, including work with SEO, sales funnels and website management.

Strong proficiency in digital marketing tools and platforms, including but not limited to Google Analytics, Google Search Console, Google Tag Manager, Google Ad Grants, HubSpot, and email marketing automation software.

Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.

Exceptional written and verbal communication skills, with the ability to create engaging content and effectively communicate with internal and external stakeholders.

Demonstrated leadership experience, with the ability to inspire and motivate team members to achieve goals and deliver results.

Detail-oriented with strong project management skills, capable of managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.

Job Type: Full-Time, Remote

Rate: $65,000-$80,000 per annum

• benefits (key is best fit and experience for the role)

About Foresight

Foresight accelerates the growth and impact of cleantech ecosystems across Canada. We have supported 1000+ ventures in our Kickstart, Launch, Deliver, and Grow programs, and 150+ industry partners through our industry, capital, and export programs. Foresight's expertise has helped secure $840 million in capital, $310+ million revenues and 6,700+ high-paying jobs with an economic impact of over $1 billion. Our domestic and international engagement includes collaboration with 2,000+ stakeholders and partners. We have a strong history of strategy, ecosystem mapping, and partnership building that positions Canada as a global leader in cleantech innovation.

Foresight recognizes that the best teams include diverse voices. We welcome all applicants with the requisite experience and skills for the position to apply, and invite interested individuals to reach out with any questions or requests for accommodation through the application or interview process.

The team at Foresight is passionate about solving pressing environmental problems and bringing transformative technologies to market. Apply today to join this dynamic team.