Exciting Opportunity within our Prana Marketing Team!

Are you creative and passionate about food, communication, content creation and social media? We're PRANA, a mission-driven company that uses business as a driver for change, and we're looking for someone like you who wants to contribute.

WHO IS PRANA?

PRANA is a Montreal-based certified B Corp company, leader in manufacturing and commercializing organic snacks and breakfasts. Founded in 2005 by couple Alon Farber and Marie-Josée Richer, PRANA is Canada's #1 organic snack brand. The company's mission is to create delicious food that is better for consumers, farmers, and the planet. Made in their factory in Montreal, our products are certified organic, non GMO, vegan and responsibly sourced.

YOUR ROLE

Reporting to the VP Marketing, you will be responsible for PRANA's brand outreach across our entire digital ecosystem. As part of the Marketing team, you'll play a crucial role in the planning, creation, and distribution of all the brand's content calendars. Your involvement in this multidisciplinary team will shine through on our website, in our social networks, and within the company.

RESPONSIBILITIES

• Develop digital communications strategy (social media, website, etc.);
• Plan, create and distribute original content for all different digital platforms (Instagram, LinkedIn, Facebook, TikTok, Newsletter, Website, etc.);
• Plan, develop and execute digital acquisition strategies: contests, collaborations, influencer campaigns.
• Execute influencer campaigns : research influencers, develop relationships, draw up contracts, brief, handle mailings, follow-ups and reports;
• Create photo and video content for social media;
• Help create various website content (product sheet, blog, landing page, etc.);
• Ensure community management and monitoring of brand accounts;
• Monitor inspiring and competitive companies;
• Adapt and translate various content;
• Establish social media performance objectives and produce performance reports (competitive intelligence, opportunities, recommendations);
• Support the marketing team in all other related tasks.

PROFILE AND SKILLS

• Excellent content writing skills;
• Excellent skills in content ideation and creation, including static and video content;
• Creativity, initiative, autonomy, excellent time and priority management, resourcefulness, versatility, dynamism, interpersonal skills, curiosity, critical judgment and curiosity for trends;
• Ability to produce reports, analyze results and make recommendations;
• Ability to work both independently and as part of a team;
• Strong interest in social media, video, and editing;
• Interest in food and cooking.

REQUIREMENTS

• Minimum 2 years' experience as a content manager or similar communications position, or a relevant experience;
• Fluently bilingual and bilingual editing skills (French-English);
• Degree in marketing, communications, or training in a relevant field;
• Very good knowledge of social platforms, digital media, and e-commerce platforms;
• Experience in the retail industry (an asset).

Prana is an equal opportunity employer that promotes diversity and inclusion. The company will consider all qualified applicants for employment regardless of race, color of skin, religion, gender, sexual orientation, gender identity, ethnicity, age, their indigenous status or any factors that could be considered discriminatory. If you require accommodation during the recruitment process, we will work with you to meet your needs. The feminine is used for the sole purpose of lightening the text.