Marketing Advisor - ATCOenergy

Or as we like to say, Marketing Aficionado!

We're looking for a fierce and friendly Marketing Advisor to join our diverse & vibrant team. Rümi is a bright new member of the ATCO family and operates 3 lines of business under the Rümi umbrella: Rümi Home Services, ATCOenergy and Blue Flame Kitchen.

Reporting to the Marketing Manager, Strategy & Planning this role is focused on executing the day-to-day marketing operations for ATCOenergy, including carrying out go-to-market plans, end-to-end project management of campaigns and projects, compiling campaign reporting and post-analysis, and aiding in yearly planning.

On a daily basis, you'll be

• Executing all ATCOenergy marketing campaigns, project managing campaigns, programs, and initiatives from inception to launch, delivering campaigns on budget and on time.
• Working with cross-functional teams to understand the needs of your business stakeholders, assigning and managing deliverable deadlines and negotiating timelines where needed.
• Oversee development and delivery of campaign briefs to cross-functional team members, aiding in collaboration to ensure compelling brand messaging across channel mix.
• Manage creative review process with Marketing Manager and key business stakeholders.
• With assistance from the Marketing Manager, lead the development of Go-to-Market decks outlining campaign strategy, employed tactics, and creative.
• Aid in the development of a performance-tracking process, monitoring and benchmarking KPI's against actual performance and making optimization recommendations based on performance insights and trends.
• Support in annual strategy development, ideation, and the development of key marketing planning documentation.
• Assist in the management of ATCOenergy's always-on channel mix, including, but not limited to; website, social media, paid digital & email.
• Work with cross-functional teams to ensure consistent, brand and campaign messaging across channels, executed in accordance with the marketing plans.
• Manage creative rotations for always-on paid media to avoid creative fatigue.
• Track, analyze, and report on channel performance with channel lead, soliciting opportunities for optimizations and making recommendations for improved performance.
• Operate as primary day-to-day liaison between marketing and business stakeholders, always acting in the best interests of the brand.
• Act as the voice of the customer, with a clear understanding of target demographics for ATCOenergy, and user behaviour across platforms.
• Participate in market research to find answers about consumer requirements, habits and trends. Provide insightful recommendations for optimizations based on research, insights and trends.
• Stay updated on industry best practices and trends related to brand & digital marketing. Other duties as assigned.

Who you are:

• A friendly neighbour
• A fantastic listener
• An energetic team player

What you're great at:

• Solving problems with compassion and creativity
• Working efficiently and effectively to meet targets
• Customer-centric sales with the goal of making it easier for our customers to love the places they live and work
• Able to work in a fast-paced environment and set priorities
• Ability to exercise tact, discretion, and sound judgement
• Strong analytical and problem-solving skills with attention to detail
• Mature, professional, and optimistic attitude
• Proven ability to maintain the confidentiality of information and records

What you have:

• Post-secondary degree in a related discipline.
• 3-5 years of relevant marketing experience.
• Experience in both traditional and digital marketing campaign execution.
• Excellent communication skills are critical. Both verbal and written communication skills will be essential in producing the results required for this role.
• High proficiency at delivering marketing documents and templates.
• Believes that an ideal work environment is collaborative and encourages everyone to be curious and bring their best ideas forward. Retail and/or agency experience is a bonus.

Why Join Rümi?

If you're not yet convinced that working at Rümi could be the smartest decision you ever made, we also offer:

• Competitive compensation, pension matching, and ATCO employee share options. Cha-ching!
• Opportunities to give back through the Rümi ÜGive program, and charitable donation matching
• Adaptable benefit packages to help you live your best life! For example, our mental health benefits cover up to $3000/year per specialty for you and each of your dependents!
• Hybrid work models, and our robust Well-Being @ATCO Health & Wellness Program So much more!

This role is located in Calgary.

Rümi exists to make people happy by making it easier for everyone to love the places they live and work and that begins with us. By making diversity, equity and inclusion a top priority, we're building a team of Rümineers that reflect our core values and empowering our people to bring their whole selves to work.