Notified is adding a Content Marketing Manager to our team in Toronto. This position will offer a hybrid work schedule; Tuesday, Wednesday & Thursday in the office, located at 155 University Avenue, with the option of working remotely on Monday & Friday.

Job Summary: We are seeking an experienced Content Marketing Manager to join our growth Marketing team at Notified. You will be responsible for sourcing and producing various types of original content across marketing campaigns to enhance brand awareness, generate demand, and drive inbound leads for Notified. This role requires a level of subject-matter expertise in Investor Relations (IR) and marketing to IR professionals and blends a passion for great messaging with analytical prowess, and excellent project management skills.

Essential Duties:

• Collaborate with Marketing team to develop and implement a content strategy and align production and cadence of content assets based on editorial calendar and the goals of marketing campaigns.
• Partner with Sales, Operations, and external influencers / industry experts to produce relevant content that is relevant for IR professionals, and which meets the needs of key stakeholders.
• Create a variety of content assets which drive leads, increase brand awareness, and provide value to current clients (examples include emails, videos, landing pages, whitepapers, guides, and webinars) all designed to align with specific campaign objectives.
• Develop and maintain a detailed content calendar that aligns with marketing strategies and product launches, guaranteeing timely delivery of pertinent content.
• Measure content performance, iterating based on data insights to boost engagement, conversions, and overall content efficacy.

Minimum Qualifications :

Job Experience:

• Minimum 3-5 years of marketing experience generating and implementing creative content-driven campaigns that drive brand awareness, customer retention and new sales leads, required.
• Must have a demonstrated ability to work effectively with creative marketing professionals, sales teams, and business executives in a detail-oriented, organized and dependable way.

Education:

• Bachelor's degree from an accredited college or university with major coursework in marketing, digital communications,

Required Skills:

• Experience producing a variety of content, specifically digital, with channel-specific knowledge that informs creative and publishing decisions.
• Experience building new audiences and sales pipeline through lead-gen and social media marketing activities.
• Proficiency with content marketing.
• Highly creative with exceptional writing skills.
• Process-driven, with the ability to analyze data to inform decisions.

Best In Class!

• ?Best Press Release Distribution Company,? MarTech Breakthrough Awards
• ?PR Innovation of the Year,? Gold Stevie® Winner, 2023 American Business Awards
• ?Marketing/Public Relations Solution,? Gold Stevie® Winner, 2023 American Business Awards

Who is NOTIFIED??

We believe everyone has a story to tell and we're passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations and every year we run more than 100,000 events! Our products are built so storytellers can do their best work. But we're not just a platform-personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.

Why work for Notified?

• Global collaboration with team members in 17 countries
• Opportunities to innovate and grow!
• Comprehensive health benefits and wellness programs
• Quarterly recognition awards
• Curated learning libraries offering over 8,000 free courses supporting your business and technical acumen
• Flexibility to work from home on Mondays and Fridays
• Diversity is celebrated and supported inclusive Employee Resource Groups

Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process

At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.

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