Job Description :
NOTE: Hybrid (minimum 3 days in the office)
- Develop engagement campaigns and strategies to drive growth of credit card portfolio
- Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
- Maintain and update the marketing campaign calendar monthly including offers, target audiences, forecasting and KPI management
- Monitor, track and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
- Develop a test and learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives
What you bring
- Bachelor's deree in business, marketing or equivalent with 4+ years of experience in financial services industry (credit cards preferred)
- Experience in designing campaigns, working with creative agencies, and working in an agile environment.
- Strong brief writing skills and the ability to articulate context, objectives, offers and strategic recommendations
- Demonstrated ability to work effectively with cross functional partners
- A customer centric approach to marketing
- Proficient in HTML, MS Excel, PowerPoint and PowerBI
- Strong project management capabilities
- Highly organized, detail-oriented, and able to multi-task within tight timelines
Mandatory Skills:
HTML (1), EXCEL (4), POWERPOINT (4)