Openings : 1

Type of Posting: Internal & External

Location Name : City of Regina, Regina, Saskatchewan, CA

Date Posted : May 27, 2024

Closing Date: June 10, 2024

Profession : Customer Service, Communications and Marketing

Experience Level(s) : Mid-Level

Desired Employment Status : Permanent

Job ID : 2187

More than 230,000 residents rely on the services offered by the City of Regina every day. Across over 60 lines of business, City of Regina employees contribute to the vision to be Canada's most vibrant, inclusive, attractive, sustainable community, where people live in harmony and thrive in opportunity.

Join Tourism Regina, a branch within the City of Regina administration, and make a significant impact showcasing the best of Regina as the Manager, Marketing & Communications!

You will be the creative force behind captivating campaigns that attract new visitors to our vibrant city. Reporting to the Director of Destination Marketing, you'll lead and execute Tourism Regina's marketing campaigns, digital strategy, and media relations. As a key member of our management team, you'll oversee and collaborate on department and city-wide projects, often working closely with the Director. Your role will involve strategic leadership in creating and executing detailed marketing plans, from creative briefs and stakeholder approvals to media placement and budget management.

As Tourism Regina continues to grow, you'll play a crucial role in building the team and providing direct leadership. If you're ready to bring fresh, creative ideas to Regina's tourism landscape, we want to hear from you!

Key Responsibilities:

Lead efforts in establishing and maintaining a cohesive Tourism Regina brand across all internal and external communication channels. This includes strategic leadership in devising, implementing, and managing strategic marketing campaigns through detailed plans, creative briefs, stakeholder approvals, creative concepts, media plans/placement, and budget management, while continuously monitoring and analyzing campaign results to measure effectiveness.

Lead the development of content for each of these different online channels, while maintaining a calendar for stakeholder approval and visibility to other team members. This includes gathering and analyzing performance metrics on existing content/channels to generate future content ideas, and regular reporting.

Conduct market research, set measurable targets, and analyze data to recommend and execute effective strategies.

Lead and manage Tourism Regina's digital marketing strategy, including SEO, social media, email marketing, SEM, and new digital initiatives.

Develop online content, maintain a content calendar, and analyze performance metrics for future content ideas and regular reporting.

Oversee the creation and implementation of communications materials such as news releases, briefing notes, and internal/external communications.

Manage relationships with external agencies and suppliers, ensuring consistent messaging and maximizing value. Maintain stakeholder relationships and facilitate partnerships to boost destination growth. Manage relationships with travel media and trade.

Provide sound strategic communications and media relations advice on current and emerging issues with the ability to build credibility and trust.

As part of the Communications, Service Regina and Tourism division, this position will also work closely with the city's communications team and may be assigned projects that include overseeing the development and implementation of complex omni-channel communication strategies with key messages that resonate with the target audiences and tactics that achieve measurable objectives.

Key Qualifications:

A bachelor's degree in a relevant field such as Marketing, Communications, Business Administration, or a related discipline.

Minimum of 5+ years of progressive experience in marketing, with a focus on digital communications, brand management, and strategic planning.

Preference to those with direct government/municipal work experience.

Expertise in planning, policy development, financial management, program evaluation, performance, risk management, and human resources.

Understanding of City-specific and broader municipal issues, trends, and challenges, especially in tourism and marketing.

Familiarity with marketing strategies, online brand awareness, reputation management, and social media profiles specific to Regina.

Skills in developing and implementing innovative digital marketing and social media strategies, including knowledge of the latest trends, tools, and technologies.

Competence in project management principles for leading diverse projects and using complex analytical tools and processes, such as statistical modeling and business analytics.

Experience with integrated marketing, public engagement, interactive services, change management, corporate strategy, and media relations.

Ability to lead/facilitate stakeholder groups, create written strategies, present complex issues, resolve conflicts, build consensus, and work collaboratively with internal teams and external stakeholders.

Ability to proactively identify and initiate improvements in policies and processes, address complex issues creatively, and ensure alignment with organizational goals.

The Good Stuff:

There are many benefits to a career at the City of Regina, including:

Hybrid work options for up to 1 day per week with flexibility where reasonable. Must reside within 100km of City of Regina limits.

Schedule Days Off (SDOs) 12 paid days per year prorated.

Benefits Package (no waiting period!)

Defined benefit pension, healthcare/flex spending account, long-term disability benefits, health, dental and life insurance, annual vacation, sick and lieu days

Supported educational programs as a means of enhancing employee knowledge and skills by our Educational Assistance Program. Options for Long-term learning programs to provide opportunities for employees to work towards a designation, degree, etc.,

Receive 50% off admission to City leisure facilities (Swimming, etc.),

An inclusive and diverse work culture

? Note: Testing may be done to evaluate knowledge, skills and abilities.

? Note: As per the City of Regina's Criminal Record Check Policy , the successful candidate is required to provide a satisfactory criminal record check.

? Note: Successful candidates will be required to provide proof of acquired education.

Jurisdiction: Out of Scope

Division: Communications, Service Regina & Tourism

Department: Tourism

Annual Salary: $77,207.00 - $102,942.00

The City of Regina acknowledges that we are on Treaty 4 Territory, and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and the homeland of the Métis Nation.

We want to show our recognition and respect to the Nations and the ancestors of this territory, we are grateful for the privilege to be here, to co-exist. We recognize that much of the harms of the past have shaped our relationship; we are committed to our work of building trust. We hope for good and everlasting relationships to create true partnerships with Indigenous peoples.

Regina is committed to employment equity and accessibility. We encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities and persons of all sexual orientations and gender identities/expressions.

Note: The City of Regina strives to provide reasonable access and accommodations throughout the application and selection process. If you would like to request an accommodation at any stage of the process, please note in your application or contact 306-777-7000.