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We are looking for an experienced, creative, and skilled Marketing Automation Manager with a passion for digital marketing to join our dynamic team!
This is a full-time position for candidates located within drive time of our Studio in Oakville, Ontario, Canada.
If the following items match your skills, please read further for the full job description, we'd love to hear from you!
- You love building
- You're a whiz with all things
- You are skilled at building out
- You excel at
Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We have been recognized as one of Canada's Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2023 and 2024. We are a team of innovative marketers looking to make the web sweet!
Start Date: ASAP
Key Actions of the Role
- Work with clients in a variety of different industries to establish a schedule for inbound and outbound marketing automation services
- Conduct client kick-off call and follow department questionnaire resulting in successful client onboarding
- Setup Marketing Automation and sales automation systems for client accounts [includes, but not limited to: dashboard reporting, custom data property form fields, clean-up, tracking and deployment of sales enablement and marketing programs and activities that align with our business goals and objectives for both inbound and outbound marketing automation strategies]
- Plan the CRM blueprint, the customer/prospect journey and a communication cadence
- Present the blueprint to the client for revisions and approvals
- Implement and execute the CRM blueprint
- Create lists as requested using marketing segmentation, creating buyer personas, buyer journeys, lead scoring, etc.
- Create templates and activate Marketing Automation modules to ensure the sales and marketing tools are fully utilized to optimize results for the client
- Ensure confidentiality protocols are followed when working with sensitive data for clients
- Analyse and report on analytical findings
- Track and analyze leads and revenue on marketing channels
- Perform optimizations to automation workflows and communication sequences to drive digital transformation, business growth and utilization of Marketing Automation
- Maintain up to date knowledge of department processes and procedures to ensure adherence and compliance (CASL, PIPEDA, etc)
- Where necessary, conduct ads analysis with the Campaigns Team
- Keep up to date with industry trends and best practices in marketing automation CRM functionality
- Manage and provide monthly reports to clients
- Maintain up-to-date Toggl and Monday Boards as per department process requirements
What we are looking for in a successful candidate
- Acts with Integrity
- Self-Managed
- Accountable
- Problem Solver
- Do what you say you will do
- Consistently demonstrates positive behaviour
- Takes Initiative
- Strong Work Ethic
- Punctual
- Creative
- Resourceful
- Detail Oriented
- Results Oriented
- Engages positively with others
- Builds Relationships
- Effective Listener
- Effective Communicator ?(sensory, written and oral)
- Achievement Driven
- Analyze and Predict
- Work well under pressure
- Positively acts on Feedback
Qualifications
- 2+ years marketing experience
- Working knowledge of Hubspot, Salesforce, Campaign Monitor, Mailchimp and email automation/CRM tools
- Relevant platform certification
- Management skills
- Understanding of inbound marketing, outbound marketing, landing pages and conversion tracking
- Experience in design and image creation
- Easily learn new software (reporting, tracking etc)
- Proficient in an Apple and Google Drive environment
What we offer
- Competitive salary
- Health benefits (dental, eye care, physio, medical, massage, and more)
- Annual bonuses based on performance and company success
- Group RRSP Participation
Start Date: ASAP
Job Types: Full-time, Permanent, Hybrid Work Structure [Requires In-Studio & Remote]
