Application Deadline:

05/06/2024

Address:

250 Yonge Street

Job Family Group:

Marketing

Manager, Rewards Marketing

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

Overview:

The Manager Rewards Marketing is responsible for creating and delivering Marketing communications and programs related to the redemption lifecycle across all products within the Dream and Cash portfolios.

This role is responsible for developing and delivering the annual marketing plans and leading the delivery of fully integrated, multi-channel marketing campaigns to meet overall Reward's metrics (Cash opt ins/redemptions, burn rate, surplus) and specific product metrics (success metrics for AM Privileges, AM Store, etc). This role works closely with the Rewards team, who is responsible for defining and developing the Reward proposition in alignment with the Brand and Collector engagement strategies. The Rewards Marketing Manager will design marketing strategies and plans (creative, channels, and target audience) to communicate the Reward value proposition in support of the overall business objectives (encourage greater program engagement, encourage or discourage redemptions, switch to AM Cash as business needs arise).

Responsibilities:

• Development of the marketing plan for Dream and Cash portfolios to reach Rewards financial and Collector engagement goals
• Delivery of full integrated marketing campaigns for the Dream portfolio to meet redemption and surplus goals: Events, promotions, vendor coalition programs
• Delivery of full integrated marketing campaigns for the Cash portfolio across all AMRP and/or mass channels to meet opt in and redemption goals: product extensions, new partner launches, opt in and redemption campaigns, lifecycle campaigns
• Work closely with internal and external stakeholders to deliver and grow partnerships with vendors across the portfolio
• Lead the team by directing work and resource allocation and performance management. Actively coach direct reports (Specialists) to maximize their effectiveness and further develop their skills
• Managing ongoing relationship Rewards and other marketing teams
• Develop testing plan related to Rewards marketing initiatives and is responsible for results sharing
• Manages quarterly forecasts and monthly budget and invoice reconciliation

Qualifications

• Experience in working in large teams of multi-discipline nature
• Sound understanding across a variety of marketing disciplines and integrated marketing approaches and best practices with knowledge of core marketing channels (print, digital, mass, promotions, social)
• Solid knowledge of core marketing disciplines such as research, data & analytics, planning & implementation
• Some experience in managing multi-channel marketing campaigns
• Some experience in managing agencies and strategic partnerships
• Highly proficient in managing budget planning and forecasting

Compensation and Benefits:

$68,000.00 - $126,000.00

Pay Type:

Salaried

The above represents AIR MILES' pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES' expected target for the first year in this position.

AIR MILES' total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada's most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada's oldest bank and the 8th largest in North America with more than 12 million customers globally.

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy - supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.

If you are excited about the role, but don't meet every single requirement outlined in the job description, we encourage you to apply anyway. You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to ?virtually' meeting you!