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he Revenue and Product Management (RPM) Section is part of the Bureau of Administration and Services (ADB) at ICAO, and is focused on revenue-generating activities of the Organization. The portfolio of revenue-generating activities includes publications, periodicals, databases, websites, training, printing and events. The revenues generated by these activities are required to promote the implementation of ICAO’s Strategic Objectives and to carry out related Programme Support. The Section is responsible for the overall strategic planning, stakeholders’ collaboration, coordination, promotion, and distribution of these saleable products, in close coordination with the other Bureaus/Offices of the Organization.

The Product Management Unit (PTM) is responsible for identifying, analysing and implementing revenue-generating opportunities in ICAO. Contained within this team is the marketing team, which is responsible for marketing ICAO products, services and events.

Under the guidance of the Head, Product Management Unit (H/PTM), the Marketing Manager will act as the business lead for marketing, working with ICAO bureaus and regional offices to build both digital and print promotions that showcase ICAO's rich intellectual property products, services and events. The managerial role includes supervision duties, such as coaching, training, work plan development and tracking of tasks in a highly matrixed environment.

RESPONSIBILITIES

Function 1 (incl. Expected results)

Manages the PTM marketing services area, achieving results such as:

  • Manage and supervise all activities related to marketing for ICAO revenue-generating events, products and services.
  • Set priorities, distribute tasks, follow up on statuses, and if required, seek guidance from Unit Head in cases of significant delays or issues.
  • Proactively seek and identify opportunities to improve existing processes related to the marketing services area, keeping
    cost-effectiveness and quality standards in mind.
  • Provide input on the marketing services area’s resource planning, skills utilisation, and training needs.
  • Prepare the work plan for the team, manage progress, and monitor consultants’ timesheets.
  • Coach, train, and supervise team members to ensure timely delivery of marketing plans and requests.
  • Represent marketing services area in meetings where required.
  • Ensure and continuously monitor the collection of statistics and key performance indicators and manage the creation of reports for managerial, auditing, and sales-related purposes.
  • Update the marketing KPIs on the RPM Section monthly report. 
  • Track the monthly spending on digital advertising and produce the necessary reports for management and treasury.
  • Ensure procurement paperwork and renewals of critical marketing tools are completed and updated in a timely fashion.
  • Ensure the procurement of goods and services is conducted according to procurement policies.

Take initiative on the CRM lead capture and improvement plan, such that:
- leads are captured and existing data is augmented via tools such as lead forms, white papers, and webinars;
- business intelligence on customers and accounts is increased via the purchase of supplemental data sources;
- our industry contact target segments are increased in size.

Function 2 (incl. Expected results)
Manages the marketing activities for the sale of new and existing products & services, achieving results such as:

  • In collaboration with the product managers, business analysts and Bureaus, develop marketing plans for new and existing products.
  • Review business cases submitted to the Business Development Group (BDG) and provide input as to high-level marketing plans and costs associated with new product opportunities.
  • Ensure and monitor that the marketing plans are being executed in a timely fashion and that targets are being met.
  • Ensure that new products are successfully launched and meet sales targets by coordinating with product managers and developing tactical marketing plans that align with the high-level marketing plans developed by the product managers and business analysts.
  • Monitor marketing leads indicator and sales KPIs for products and services. Proactively identify underperforming areas, build a corrective action plan and execute the plan.
  • Provide input to CRM focal on market segmentations that are required to deliver on product & services marketing plans.
  • Work with product marketing specialists and e-Commerce Unit to ensure that Search Engine Optimization (SEO) fundamentals are taken care of for the ICAO e-Commerce store (https://store.icao.int).
  • Work with marketing automation specialists to ensure that passive marketing campaigns are set up and working for key products.
  • Provide marketing research feedback to business analysts and product managers for integration into revised product plans and business cases.
  • Maintain marketing electronic files and ensure correspondence and RPM documentation (contracts, procurement documents, invoices, etc.) are classified, filed, and stored electronically.
  • Assist in the tracking of tasks.

Function 3 (incl. Expected results)
Manages marketing activities for ICAO Category-3 (revenue-generating) and cost recovery events, achieving results such as:

  • Develop detailed marketing plans for each event with special attention to increasing industry participation and increased exhibition & sponsorship sales.
  • Ensure the necessary coordination with Bureaus, Conference, Security and General Services (CSG) and
  • Communications so that necessary resources are in place to support ICAO events.
  • Supervise the development and distribution of digital and print marketing materials such as email newsletters, flyers, brochures, banners, videos, social media posts, digital ads and landing pages.
  • Execute the event marketing plans using a multi-channel approach suited to the identified target audiences.
  • Track the performance of event marketing activities against the plan. Where necessary, propose and adjust the plan to ensure results are achieved.
  • Represent the marketing function at bureau event coordination meetings.
  • Ensure that quality checks are performed on all outbound marketing materials and collateral. Where quality issues are identified, research and propose changes to the quality approach processes.

Function 4 (incl. Expected results)
Supervise marketing input to sales support, achieving results such as:

Work with the corresponding Heads of Product Management (PTM) and the Business Development (BDU) Units to define the digital sales opportunities (banner ads, advertorials, sponsorships of apps and live streams).
Develop value proposition and positioning information for digital advertising and sponsorship sales prospects.
Work with the marketing team to produce collaterals and a marketing outreach programme to solicit leads for digital advertising and sponsorships.
Execute the digital advertising sales and sponsorship sales plan, and close a number of key customers for platforms such as:

- UnitingAviation.com;
- ICAO TV;
- Event Apps.

  • Execute lead generation and marketing qualified leads program to continually build ICAO’s database of sales opportunities.

Coordinate the development of tradeshow marketing collateral for sales team, including pop-up banners, booths, brochures, and lead capture forms.

Function 5 (incl. Expected results)
Performs other related duties, as assigned.

COMPETENCIES

Professionalism: Demonstrates professional competency and mastery of digital marketing platforms and tools such as email marketing, marketing automation, CRM, sales funnels, lead forms, landing pages development, and digital advertising. Ability to write compelling marketing copy for emails, social media, and websites. Shows pride in work and in achievements; demonstrates professional competence and mastery of subject matter; is conscientious and efficient in meeting commitments, observing deadlines and achieving results; is motivated by professional rather than personal concerns; shows persistence when faced with difficult problems or challenges; remains calm in stressful situations. Takes responsibility for incorporating gender perspectives and ensuring the equal participation of women and men in all areas of work.

Planning and Organizing: Develops clear goals that are consistent with agreed strategies; identifies priority activities and assignments; adjusts priorities as required; allocates appropriate amount of time and resources for completing work; foresees risks and allows for contingencies when planning; monitors and adjusts plans and actions as necessary; uses time efficiently.

Accountability: Takes ownership of all responsibilities and honours commitments; delivers outputs for which one has responsibility within the prescribed time, cost and quality standards; operates in compliance with organizational regulations and rules; supports subordinates, provides oversight and takes responsibility for delegated assignments; takes personal responsibility for his/her own shortcomings and those of the work unit, where applicable.

Client Orientation: Considers all those to whom services are provided to be “clients ” and seeks to see things from clients’ point of view; establishes and maintains productive partnerships with clients by gaining their trust and respect; Identifies clients’ needs and matches them to appropriate solutions; monitors ongoing developments inside and outside the clients’ environment to keep informed and anticipate problems; keeps clients informed of progress or setbacks in projects; meets timeline for delivery of products or services to the client.

Judgement/Decision-making: Identifies the key issues in a complex situation, and comes to the heart of the problem quickly; gathers relevant information before making a decision; considers positive and negative impacts of decisions prior to making them; takes decisions with an eye to the impact on others and on the Organization; proposes a course of action or makes a recommendation based on all available information; checks assumptions against facts; determines that the actions proposed will satisfy the expressed and underlying needs for the decision; makes tough decisions when necessary.

EDUCATION

Essential

  • A first-level university degree in marketing, business administration, commerce, or in a related field.
  • Google Analytics Individual Qualification (certification).
  • Mailchimp certifications (Mailchimp Foundations Certification, Email Marketing Certification, Email Automations Certification).

Desirable

  • An advanced-level university degree (Master’s degree or academic equivalent) in Business Administration (MBA) or in a related field.
  • Google AdWords Certification.
  • Facebook marketing certifications.
    Additional certificates related to CRM operations.
  • PRINCE2 or Project Management Professional Certification.

WORK EXPERIENCE

  • A minimum of three (3) years of relevant experience in the field of marketing, preferably with experience in the aviation-related industry such as airlines airports and manufacturers is required.
  • Experience preparing a detailed product or event marketing plans and budget submissions is required.
  • Experience delivering fast-paced/high-volume digital marketing collateral (email, social and paid promotions) is required.
  • Experience in providing administrative support (e.g., reporting, budgeting, and procurement) is required.
  • Experience in managing CRM systems and Marketing Automation systems is required.
  • Experience in producing digital analytics reports for e-commerce and other digital content properties is required.
  • Experience in Microsoft Dynamics CRM and Marketing Automation Systems is desirable.

Languages

Fluent reading, writing, and speaking abilities in English is required.
A working knowledge of any other language of the Organization (Arabic, Chinese, French, Russian, Spanish) is desirable.

Assessment

Evaluation of qualified candidates may include an assessment exercise which may be followed by a competency-based interview.

Special Notice

The ICAO Assembly reaffirmed its commitment to enhancing gender equality and the advancement of women by supporting UN Sustainable Development Goal 5 “Achieve gender equality and empower all women and girls.”
Female candidates are strongly encouraged to apply for ICAO positions, especially in the Professional and higher level categories.

It should be noted that this post is to be filled on a fixed-term basis for an initial period of 3 years (first year is probationary for an external candidate).

ICAO staff members are international civil servants subject to the authority of the Secretary General and may be assigned to any activities or offices of the Organization within the duty station.

ICAO staff members are expected to conduct themselves in a manner befitting their status as international civil servants. The Standards of Conduct for the International Civil Service adopted by ICAO, which are applicable to all staff members, are defined in the ICAO Service Code (Staff Regulations).

ICAO offers an attractive benefit package to its employees in accordance with the policies of the International Civil Service Commission (ICSC).

The statutory retirement age for staff entering or re-entering service after 1 January 2014 is 65. For external applicants, only those who are expected to complete a term of appointment will normally be considered.

Remuneration: Level P-2 Rate Net Base Salary per annum + Post Adjustment (net) per annum(*)
USD $49,254 + USD $22,755
(*) Post Adjustment is subject to change.

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