• Lead the strategy, management and execution for paid search, paid social and display channels to efficiently drive new and repeat customer growth
• Improve performance for both branded and unbranded campaigns using industry best practices within established revenue, CPA and ROAS targets
• Prospect new users through advanced targeting and bidding strategies
• Daily monitoring of campaigns to ensure they are reaching the KPI targets
• Track, record and report performance metrics on a weekly and monthly basis
• Provide actionable results-driven insights to optimize creative, messaging and value propositions for intelligent and creative re-targeting
• Identify opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions and tracking results
• Implement testing initiatives in key areas such as ad creative and landing page messaging
• Use data extensively to determine core metric benchmarks & evaluate against set targets
• Keep up to date with new PPC and digital marketing industry developments
• Work closely with other members of marketing team and agency partners to ensure proper planning, execution, evaluation and optimization of ongoing and new campaigns
• Flexible and like to have FUN

COMPETENCIES:

• Ideally, 7+ years of experience in SEM, display and social media marketing
• Intellectually curious, love complex problems and have a demonstrated ability to excel in cross-functional teams
• Strong understanding of performance marketing and online customer acquisition
• Experienced in managing million-dollar media budgets to ensure proper allocation in accordance with target goals
• Analytically driven, with proven success in translating data into insights and action (i.e. competitive analysis, keyword research)
• How to build performance marketing automation strategies and Data Attribution Models
• Substantial experience with website analytics tools (i.e. Google Analytics, PowerBI, Adobe Analytics), bid management tools (i.e. DV360, Criteo, Campaign Manager) and FB Ads Manager
• Understand multi-cell test/experiment design and execution
• Team player with ability to work alone, with self-starter abilities to prioritize demands and manage expectations

Reports to: Ecommerce Operations Manager

Working Team: Ecommerce Team

Works Closely with : All other departments

Type: Full-Time Permanent

Compensation: Let's talk!

Location: Vancouver, BC

Please apply by responding to the email listed below and attach your resume and cover letter in either PDF or MS Word format. In your cover letter please describe how optimism shows up for you, outline a one-year goal you are working towards and explain how this position will assist you in reaching your objectives.