Vancity, one of Canada's Top 100 Employers, is looking to recruit a Marketing Performance & Insights Analyst to join our Marketing team. Join an exciting, dynamic and experienced team of marketers during a transformative time for a great company.

The Marketing Performance & Insights Analyst oversees the Search Engine Marketing (SEM) program, develops and implements search and keyword strategies and continually refines tactics to improve performance. This role manages programs in real / near-time, adjusts to optimize search (SEO) and prepares recommendations on how to leverage search to enhance the execution of marketing programs. If you have proven experience in this space, we want to hear from you!

IN THIS ROLE, YOU WILL:

• Analyze and identify search engine opportunities and gaps including content, keywords, and paid vs. unpaid search to support defined Vancity business outcomes.
• Define and track KPIs for search.
• Monitor and revise in real/near time to continually optimize results to achieve business outcomes.
• Establish dashboards that are tailored to the information needs of key audiences.
• Based on the implementation of search strategies, makes refinements to continue to improve search engine results and drive traffic to Vancity.
• Oversee paid search campaigns to ensure success and report on performance.
• Develop and implement effective search engine optimization (SEO) strategies, including optimization and keyword expansion research in coordination with other marketing initiatives.
• Apply organizational risk and compliance standards, policies, procedures and controls to meet regulatory requirements and mitigate risk.
• Develop increasingly deep knowledge around Vancity's products, services and members.

YOU ARE:

• Resourceful and a self-starter
• Engaged team player who is comfortable working in a collaborative environment and using data to make marketing decisions
• Personable, relationship builder
• Passionate about leveraging the features and power of search engines to drive results

YOU HAVE:

• Undergraduate degree in Business, Statistics, Computer Science or related discipline
• 3
• 5 years of proven analytics experience with a focus on SEM/SEO best practices
• Excellent oral and written communication skills
• Strong relationship-building skills and the ability to work collaboratively
• Exceptional attention to detail

THE TEAM:

In this role, the Marketing Performance & Insights Analyst will report directly to the Manager, Marketing Performance and Insights.

ABOUT VANCITY :

• Our vision is to redefine wealth. As a values-based financial co-operative, we are committed to transforming how banking is done by helping our members and local communities thrive financially, socially and environmentally with impact to make our world a better place.
• We are the largest private-sector Living Wage Employer in Canada and have been consistently recognized as one of the Top Employers in Canada. Come join our team of 2,600 diverse individuals (for Perm roles) and access competitive rewards & benefits.
• Start your Vancity career journey with us even if you're new to financial services! We provide in-house paid training to gain general financial knowledge, and to learn about our products & services. We encourage opportunities to learn & develop to prepare you for career success, which in turn continuously impresses how we serve our membership.
• We value Integrity, Innovation, Responsibility and Reconciliation.

To learn more about Vancity, please visit www.vancity.com/AboutVancity.

Posting Deadline: Please apply by August 14, 2020 at 4:00 pm