Contract type : Fixed-term contract

City : SCARBOROUGH, ON

Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, WMF, Arno, Emsa, All-Clad... These brands are part of the daily life of millions of consumers in more than 150 countries. With 33,000 employees and over €6,1b sales annually, Groupe SEB is the leading worldwide manufacturer of small domestic appliances and cookware thanks to the strength of its brands, its drive for innovation, its international growth, and its vision for the future.

MISSION :

Note: Up to 18 months Contractual opportunity to cover for Maternity Leave

The Marketing Communication & CRM Manager will:

• Lead generation of branding and thought leadership through content creation, planning and executing digital media calendars to help drive new consumer engagement and acquisition.
• Manage Social CRM and Marketing Automation Platforms to generate, nurture and qualify leads
• Lead the management and implementation of the organizational email strategy through a marketing automation platform
• Implementation of complex drip campaigns, and lead scoring systems to increase nurture capacity and generate leads
• Develop content strategy that is effectively mapped with the consumer's journey and path to purchase
• Work with agencies to design, build and maintain social media editorial calendars, manage overall social presence, influencer campaigns, and any other outside-the-box digital campaigns to build digital presence
• Develop A/B tests and provide actionable insights to improve email program performance on an ongoing basis
• Work with brand teams to ensure content is loaded into DAM and Salsify systems and executed consistently across owned platforms
• Collaborate with internal product teams to create landing pages and optimize user experience
• Perform website administration for 4 key brands on Hybris platform, working local brand teams and global IT teams
• Drive UX/UI and SEO strategy on brand sites
• Manage advertising budget and lead media campaigns from planning to execution. Includes working alongside media agencies to develop media activation plans, set KPIs, monitor progress, optimize, and assess ROI
• Provide actionable reporting within corporate dashboards and developing core KPI driven results

PROFILE:

• Bachelor's degree in Marketing Communications or related field
• 4+ years' experience in B2C direct marketing automation and content development
• Experienced in marketing communication. with ability in managing and evaluating an agency for social platforms
• Knowledge of CRM and campaign management
• Demonstrated proficiency and technical acumen in multiple lead generation tactics (email, website, direct mail, SEO)
• Strong attention to detail with a strong sense of curiosity
• Excellent listening, verbal/written communication skills
• Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment