Job Description:

IGM Financial Inc. is one of Canada's premier financial services companies, and one of the country's largest managers and distributors of investment funds and other managed asset products, with over $165.4 billion in total assets under management as of June 30, 2020. Its activities are carried out principally through Investors Group Inc., Mackenzie Financial Corporation and Investment Planning Counsel Inc.

We are focused on the long-term strength and stability of our companies and recognize these as core responsibilities to our clients and shareholders as we adapt and lead in an ever-changing world.

Why should you join the IGM family?

• Be part of a winning culture!
• Your opportunity to develop and work with smart, highly capable leaders who are passionate and innovative
• A genuine commitment to diversity and inclusion, through public goals, a variety of external partnerships/employee groups and an inclusive environment
• A fulfilling employee experience
• we offer competitive terms, a collaborative/respectful way of working and connect strongly with our community

We are currently looking for a Performance Marketing, Senior Associate to take on a new role within our Digital Marketing team at IGM. You will work closely with business partners across the IG Wealth Management and Mackenzie Investments marketing teams.

As a member of our Digital Performance team, you will be joining a dynamic and highly collaborative group with experience and passion for delivering innovative solutions for our clients and advisors using the latest technology and insights.

At IGM Financial we believe:

• Our success starts with the success of our clients
• In achieving excellence in all we do, and anything worth doing is worth doing extraordinarily well
• Only through teamwork can we realize our greatest potential
• We can never be satisfied with the status quo and that every day we should be focused on creating more value
• In the power of advice to change lives for the better
• It is our mission to make a difference in the world and the lives of others

If you share our vision and values, we'd like to hear from you.

What motivates you?

• A love for analytics and data, and to understand what the data is telling you and how to turn that insight into action
• A need for perpetual improvement and a belief that status quo is a pit stop on the way to a better place
• Operating within an organization that is looking to transform itself
• Finding clarity in a sea of ambiguity

What you'll do day-to-day:

• Work with brand teams and external agencies to develop and execute paid media strategies focused on acquisition and engagement metrics. (Search, display, and Social)
• Define and execute user journey's across public and secure websites (audience creation, creative, and landing page experiences)
• Collaborate with digital product and tech enablement teams to build traits and segments from multiple data sources
• Work directly with internal and external stakeholders to develop creative and messaging to support campaigns and website experiences
• Prioritize and implement SEO strategies and best practises to improve page and keyword ranking
• Effectively communicate digital strategies and rationale for tactical approaches across digital activity
• Use data to measure the effectiveness of digital marketing efforts to ensure that KPI targets are met

Qualifications:

• Post-secondary degree/diploma in Marketing or a relevant discipline
• 5 years+ experience in digital marketing within financial services preferred
• Possesses advanced knowledge of paid media digital channels
• Search, Programmatic, Email, and Social
• Deep knowledge of Adobe Analytics, and/or Google Analytics and their application for measurement across the spectrum of digital marketing initiatives
• Ability to build relationships with internal and external stakeholders
• Project management skills combined with the ability to manage multiple priorities
• Highly motivated individual with willingness to take initiative
• Experience working with Agile methodologies
• Nice to have: Media Agency experience in media platforms

Internal Applicants:

If you are interested in applying for this position please direct applications on-line using the ?apply for this job? icon located at the bottom or to the left of the posting. If you would like to refer someone for the position please email the posting using the ?email this job? option and have your referral indicate that they were referred by you when completing the application. All resumes should be received by August 27, 2020. If you have any questions regarding this position, please contact Human Resources. Please record your extension number on your resume and cover letter. The Career Level Framework for this position is P7.

External Applicants:

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Mackenzie Investments offers an exciting and challenging work environment, a competitive base salary, performance-based bonuses, excellent benefits, recognition for your accomplishments, and opportunities for personal and professional growth.

Mackenzie Investments is an equal opportunity employer and is committed to providing employment accommodations in accordance with the Ontario Human Rights Code and the Accessibility of Ontarians with Disabilities Act. Please advise Human Resources if you require an accommodation.

File # 20-95