KEY RESPONSIBILITIES AND TASKS

• Public Engagement (35%)
• Manage CARE Canada Ambassador Program, including development and retention of external ambassadors, social influencers, champions etc.
• Develop and manage marketing programs and campaigns for influencers, champions and other constituents, including relationships with bloggers, soft media, relevant organizations, coalitions and various partners that will promote CARE
• Develop and execute events to increase public engagement and visibility of CARE brand and key spokespeople including panels, webinars and public town halls
• Responsible for oversight and strategy of CARE's owned constituent engagement channels including CARE.ca, social channels, and media products (e.g. CARE podcast)

• Work with Brand Experience Officer to optimize web and landing pages, track conversions and identify opportunities for improvement
• Explore new unpaid avenues/audiences for distribution of branded content

• Media Relations (30%)
• Manages day-to-day relations with the media and works towards mutually-beneficial long-term relationships with journalists
• Designs and manages roster of internal spokespeople, trains and prepares spokespeople for media interactions
• Writes, edits and adapts materials (statements, releases, OpEd pitches) for journalists
• Monitor and optimize media program metrics (e.g. reach, impressions, influence)

• Connects with CARE International media staff, spokespeople and liaisons for coordinated messaging and media

• Corporate Communications and Brand (25%)
• Manage program of internal updates to staff through written and video messages (Teams notes, SLT/CEO updates, internal newsletter)
• Write and publish corporate statements and updates
• Manage internal and external brand tools and messaging including brand guides, target audience personas and market research
• Manage relationship with media agencies
• Oversee corporate web site and social channels
• Responsible for annual report content and project management

• Collaboration (10%)
• Provide support to other units on communications and media
• Participate and input into departmental budgets, performance targets and evaluation measures

• Promote harmonious and productive working relationships as a member of a team

REQUIREMENTS

• 5 to 7 years of experience in a marketing, communications or public engagement role and people management experience
• Experience with campaigns, media or public relations
• Knowledge of web and social media platforms and best practices
• Strong data manipulation skills
• Strong project management skills
• Experience with social media strategy, execution and measurement
• Basic graphic design skills for web
• Exceptional ability to develop and maintain key external relationships
• Minimum college diploma or university degree in marketing, computer science, web development or equivalent experience

Key Competencies

• This role is both strategic and tactical and requires a hands on, positive approach
• Be data driven and results oriented
• Capable of working under pressure
• Flexible and handles new challenges with a positive approach
• Ability to multi-task, deal with ambiguous situations and find solutions
• Quick learner with aptitude for acquiring new technical skills (and sharing them with others)

Applications will be received until August 12, 2020

Other details

• Pay Type Salary