About Us: The Centre for Mindfulness Studies is a social enterprise charity that is the Canadian leader in developing and providing professional mindfulness programs for mental health. Our goal is to ensure access to those in need, to lead change and bring mindfulness as a healthcare service to diverse populations.

Overview: The Communications & Marketing Associate develops and implements marketing and communications plans that raise awareness of the Centre, engages people to take our programs and supports fundraising opportunities. The position directly reports to the Executive Director. Position priorities are:

Marketing and Channel Promotion for Programs

Communications & Branding

Fundraising & Community Engagement

KEY RESPONSIBILITIES:

• Create and execute marketing & communication strategies that amplify the Centre For Mindfulness Studies' mission while engaging individuals to try a program, donate, or volunteer.
• Manage campaigns and content on all channels (digital/traditional) including Social Media organic/paid, web site updates, third-party web sites, SEO and SEM/digital agency, print advertising, the Centre's mobile app, etc.
• Evaluate and analyze marketing data and metrics to maximize ROI
• Oversee the Centre's brand guidelines internally and externally including creating content that is compelling and provokes action.
• Supervise the yearly communication and marketing budget to ensure it is efficient, effective and balanced
• Engage and participate in events and outreach to communities of interest, partners, conferences, etc (may include evening/weekend work)
• Respond to media and communications inquiries and monitor any industry-related content and trends
• Work and oversee contractors, suppliers, and staff on project-based communications and marketing

QUALIFICATIONS:

• University Degree or College Diploma in marketing, public relations, fundraising or related field and a minimum of one-year experience
• Proficiency in Microsoft Office, Wordpress, with some graphic design experience producing materials using Adobe Creative Suite (e-flyers, brochures, programs, posters, e-newsletters), MailChimp
• Demonstrated experience with social media management, content development, and data analytics
• Superior accuracy and attention to detail
• Ability to work independently but also collaboratively while organizing and prioritizing work and deadlines for yourself and others
• Excellent interpersonal, supervisory and communications skills (including oral, written and visual)
• An understanding of the non-profit and social services sector is an asset
• Interest in mindfulness as a way to well-being
• An adaptable and flexible skillset that can work in a fast pace environment with multiple