At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

SR MANAGER, MARKETING CAMPAIGN MANAGEMENT

• CRM

Right now, we are looking for talented individuals to join our Data & Analytics team where you will have a chance to innovate, grow and deliver meaningful impact for our customers and our business. Our organization has the mandate to enable and leverage data & analytics as a companywide asset. As a team, we build and deploy new strategic and foundational capabilities across the organization and operate a number of functions that use these capabilities to inform commercial decisions, generate insight/foresight and drive improved performance and business value creation.

We are currently seeking an exceptional candidate for the role of Sr Manager, Campaign Management. Reporting to the Director, CRM Operations, the successful candidate will be someone who not only can help drive efficient execution across the campaign execution portfolio, but can also build and maintain strong partnerships, understand and align activity with our strategic priorities, and influence, empower and engage a team to enable change and drive results.

The Senior Manager, Campaign Management responsible for planning, designing and developing direct marketing campaigns for all channels including but not limited to email, direct mail, inbound/outbound phone, SMS, digital etc. Essential to have analytical skills to test, measure and continuously improve campaigns to drive results. Experience managing a large team and multiple business partners is highly desired.

WHAT YOU'LL BE DOING...

• Leading the design, development and implementation of marketing campaign strategies, initiatives, business rules and programs across Rogers consumer business unit
• Act as a key contact person for all related direct marketing activities and liaison between various Marketing units and their managers
• Accountable for the management of the daily operational activities including process, people and technology related to campaign management
• Act a change agent to improve the campaign environment and campaign automation
• Liaising with critical partners such as IT, Channel, Technology Partners, Customer Care, Commercial Strategy and Marketing to ensure customer engagement success
• Performs as subject matter advisor in direct marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
• Advises and makes actionable recommendations to stakeholders on strategic initiatives related to direct marketing/ campaign management
• Leading the team responsible for working jointly to produce and deploy optimized outbound and inbound campaigns
• Planning, prioritizing and engaging across a diverse stakeholder group to optimize campaign and channel capacities
• Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities
• Enabling marketing campaigns to deliver against stretching targets and objectives
• Interfacing within the internal and external stakeholders, particularly our Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance

WE NEED SOMEONE WHO CAN....

• Engage partners
• understand the business and anticipate needs; collaborate well
• Lead a team
• always teach, share, grow and develop, while driving results and making work fun
• Deliver quality
• steer robust and meaningful outputs, with agility and attention to detail
• Interrogate the status quo
• challenge old habits, ask why, and find a better way
• Influence and drive change
• secure alignment across teams and leadership to ensure we are focusing on the right things, the right way

What you bring to the role...

• Well-developed leadership, management, and strategic-thinking skills, with the ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
• Ability to bring structure out of fluidity, shape a plan out of various discrete activities and rally a cross-functional team around a journey
• Capacity to thrive in an environment of constant change, unpredictability and ambiguity
• Ability to inspire and influence across organizations to gain alignment and support on recommendations
• Proven track record of taking a ?client-first? approach, while setting and achieving aggressive objectives
• Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
• Natural or trained ability to grasp both business and technical aspects of the role
• Ability to quickly establish credibility with internal client-partners and to be seen as a partner to the business with deep expertise in campaign execution and delivering impactful results

EXPERIENCE DIFFERENTIATORS:

• Minimum 7 years of experience in Database Marketing / Campaign Management
• Experience in using advanced CRM tools such as SAS Customer Intelligence Suite, Salesforce Marketing Cloud, Marketing Journey, SQL programming and leveraging digital capabilities such as Adobe Audience, Google 360
• Advanced experience in customer segmentation and data-driven targeting strategies
• Experience in deploying large scale technology transformations including program management, funding and change management
• Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
• Knowledge of database architecture fundamentals and best practices
• Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
• University degree in business, marketing, finance, math, computer science or related field
• Experience working with Small Business clients (Marketing, Sales or Client Relationship).

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 333 Bloor Street East (012), Toronto, ON

Travel Requirements: Up to 10%

Posting Category/Function: Marketing & Marketing Research / Analysis

Requisition ID: 194437

Together, we'll make more possible, and these six shared values guide and define our work:

• Our people are at the heart of our success
• Our customers come first. They inspire everything we do
• We do what's right, each and every day
• We believe in the power of new ideas
• We work as one team, with one vision
• We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: ((req_strategyPage))