In collaboration with Specialty Care Marketing team, co creates and develops OMNI channel content to operationalize Integrated Customer Plans (ICPs)and campaigns for specific brands. Participates in development of cross functional Integrated Brand Plans (IBPs), ICPs and campaigns. Responsible for automation flow mapping for customer facing teams as per internal timeline. Partners with Learning and development/Sales management to train the sales team on utilization of assets with key stakeholders. Regularly engages with external and internal stakeholders to evolve existing assets and content to ensure exceptional customer experience as well as achieving commercial objectives.

RESPONSABILITÉS:

Demonstrates strong customer focus, Therapeutic Area (TA) knowledge and competitive understanding. Supports the Business Unit Director in development of omni channel assets and content for utilization by sales team and digital channels (ex. Print promotional materials, Closed Loop Marketing (CLM) shows, Follow-up Email (FUeM) templates/fragments, Live/Web Promotional Meetings/Events, etc.), while maintaining a focus on needs of the customer. Co creates content by actively engaging with external and internal stakeholders. Regularly, monitors Digital Asset Management (DAM) and identifies key resources from corporate and other Operating Units (OPUs) that can be utilized in the Canadian marketplace to meet the needs of customers

Supports implementation of omni channel campaigns based on customer engagement preferences, insights on customer needs and commercial objectives. Responsible for mapping campaign automation flows including branched campaigns for customer facing teams and co authoring Veeva Suggestions to support sales direction for campaign implementation. Support the Digital Marketing Manager (DMM) in implementation of AB testing by creating segment specific versions of omni channel content

• Works closely with Learning & Development (L&D) and Sales management to ensure effective training of Sales team on campaign assets and content. Supports overall training of Customer Facing Teams (CFT) on campaign flow.
• Works effectively with external agencies to deliver on individual project timelines. Works within Veeva environment to ensure appropriate Medical & Legal Review (MLR) approvals are obtained. Furthermore, ensures that all content and assets are uploaded and maintained within DAM. Ensures that CLM shows are programmed within Veeva system and operate fluently.
• Monitor product performance, campaign, and customer response metrics to ensure commercial targets are met or exceeded. Accountable for budget and resource management.

COMPÉTENCES:

• Minimum bachelors degree
• Working experience is required within the pharmaceutical industry (3-5 years), gained in sales, marketing or an associated function such as medical affairs.
• Experience with OMNI channel content creation and digital marketing would be assets.
• Demonstrated strengths in successfully leading projects, influencing without authority, analytical skills, verbal and written communication skills.

NOTRE CULTURE:

L'amélioration de la santé des humains et des animaux; voilà en quoi consiste l'objectif de la compagnie pharmaceutique de recherche Boehringer Ingelheim. Pour atteindre ce but, nous nous concentrons sur les maladies pour lesquelles il n'existe pas encore de traitement satisfaisant. La compagnie s'efforce par conséquent de mettre au point des traitements novateurs qui pourront prolonger la vie des patients. Dans le domaine de la santé animale, Boehringer Ingelheim est synonyme de prévention perfectionnée.

Entreprise familiale depuis sa fondation en 1885, Boehringer Ingelheim compte parmi les 20 entreprises chefs de file du secteur pharmaceutique. Pour les trois secteurs d'activité Produits pharmaceutiques pour les humains, Santé Animale et Biopharmaceutique, près de 50 000 employés valorisent par l'innovation tous les jours. En 2018, Boehringer Ingelheim a affiché des ventes nettes d'environ 17,5 milliards d'euros. Les dépenses consacrées à la recherche et au développement s'élèvent à près de 3,2 milliards d'euros, ce qui représente 18,1 % des ventes nettes.

À titre d'entreprise familiale, Boehringer Ingelheim doit planifier en fonction des générations futures et du rendement à long terme. La compagnie vise ainsi la croissance organique à partir de ses propres ressources et de son ouverture pour les partenariats et les alliances stratégiques en recherche. Boehringer Ingelheim exerce toutes ses activités en faisant preuve de responsabilité envers l'être humain et l'environnement.

Le siège social canadien de Boehringer Ingelheim a été établi en 1972 à Montréal, au Québec, et est maintenant situé à Burlington, en Ontario. Boehringer Ingelheim compte environ 600 employés au Canada.

De plus amples renseignements au sujet de Boehringer Ingelheim sont accessibles sur le site www.boehringer-ingelheim.ca ou dans notre rapport annuel : http://annualreport.boehringer-ingelheim.com.

Les candidatures pour ce poste seront acceptées jusqu'au le 5 juin 2020(18 heures HNE).

Emploi

• Marketing & Market Access

Emplacement principal

• Americas-CA-Ontario-Burlington

Organisation

• CA-Boehringer Ingelheim Canada Ltd/Ltee

Horaire

• Temps plein