If you're passionate about your community, adore making an impact, thrive in a fast-paced environment and want to make a difference, then we're looking for you! When you join our team, you're joining an organization with deep roots, big ideas, and a commitment to doing what's right. We work as one connected team, and value thinking big, acting local, taking charge, and making things easy.

WE LOOK FOR PEOPLE WHO:

• Share our values
• Enjoy having honest conversations, about real things, as real people
• Believe that creating great experiences is totally within their control
• Build positive relationships and an understanding of what people's needs are
• See solutions and possibilities (not problems!)
• Are simply outstanding at what they do

KEY ACCOUNTABILITIES:

• Collaborates on the creation, then leads and measures the implementation of a digital marketing strategy, with a focus on tracking and continuously improving multi-channel marketing campaigns, to increase and optimize website conversions and improve the online customer experience.
• Collaborates on the development of the social media strategy and email marketing plan that aligns with growth of identified target markets and supports business objectives.
• Contributes to the research, recommendations, development and maintenance of the CFCU and divisional online properties.
• Proactively maintains and manages accurate email marketing lists and data, in alignment with organizational policy, databases and CASL regulations.
• Provides strategic insight to paid digital campaigns, email marketing, mobile, social and keyword efforts (display, search, SEO).
• Researches and stays up-to-date on the identification of digital trends, digital media developments and competitive insights that may impact current/future operational tactics.
• Identifies and recommends content for owned media, including websites, social channels and email marketing.
• Trafficks and monitors digital creative assets for campaigns and business projects.
• Ensures the member's experience is consistent from paid media to the website and offline channels.
• Helps to define key performance metrics, clearly communicating what the numbers represent, and how they will provide insight to drive marketing recommendations.
• Monitors and analyzes data to report on the impact and effectiveness of social media, website marketing, and email marketing efforts, making recommendations for channel optimization, new opportunities and new uses, appropriate to identified goals and target markets.
• Assesses the digital journey to identify gaps and opportunities for improvement and to help inform and guide strategy.
• In collaboration with the Manager, Digital Marketing and regional stakeholders, contributes to the research and design of the annual online communication plan, website plan, and budget in alignment with agreed business goals and objectives.
• Participates and manages specific projects and initiatives as required.
• Assists in external-facing events, presentations, sponsorships and community involvement initiatives.

EXPERIENCE AND/OR EDUCATIONAL REQUIREMENTS:

• 4+ years of experience in marketing or design.
• Proven skills in social media, email marketing and digital platforms.
• Proven competency in the digital sphere, with a high level of skill in analyzing digital performance, including the use of Google Analytics and CRM tools.
• Working towards, or completion of, a certificate or diploma in graphic design, digital media, visual communications or another closely related field is required, while a degree is preferred.
• Strong understanding of marketing concepts in the context of various print and digital media.
• An equivalent combination of education and experience may also be considered.

SKILLS AND COMPETENCIES:

• Strong interpersonal, verbal and written communication.
• The ability to make complex decisions using common sense and sound judgement.
• Strong analytical skills, attention to detail and accuracy, with the ability to articulate and answer questions with data.
• A thorough understanding of and passion for digital technology and platforms, analytics, website optimization, customer experience (including journey mapping), online advertising, email marketing, SEO, trends and best practices.
• A self-starter who is adaptable, resourceful and curious in nature.
• A natural collaborator, who is energized when sharing knowledge and contributing to team success through optimization.
• Strong time management skills with the ability to plan, schedule and prioritize work in a dynamic environment.
• The ability to remain flexible while managing a challenging and dynamic workload.
• Proven ability to deal diplomatically and effectively with multiple stakeholders.
• Driven to achieve results within a competitive and dynamic environment.

QUALIFIED APPLICANTS ARE INVITED TO APPLY ONLINE.

We thank all applicants for their interest. Please note applications will only be accepted online and only those applicants under consideration will be contacted.