RESPONSIBILITIES:

• Create, own and manage implementation of the strategic marketing plan for traditional, digital and eCom platforms
• Define and abide to strict marketing budgets
• Manage eCom team (Web/eCom Manager, digital agency, customer service, etc.)
• Manage, guide and mentor marketing department personnel
• Oversee freelancers when required (photography, video & design)
• Consult with category heads for product marketing pacification and strategy
• Communicate with dealers to increase the Sports Excellence brand adoption
• Demonstrate knowledge of and support, vision, values and brand standards of Sports Excellence
• Monitor external influences: trends and competitive marketing landscapes
• Work with category heads to develop multiple marketing campaigns in partnership with key suppliers
• Guide and work with marketing team in development of printed and/or digital consumer or trade collateral
• Define tradeshow themes and supply all required supporting marketing collateral
• Drive content creation for SETV network, both proprietary and vendor supplied and manage store network
• Create and present corporate and marketing presentations to membership and key suppliers  

COMPETENCIES:

• Marketing & Sales strategies
• Brand strategies & communications
• Team management
• Budget management
• Product development & launch strategies
• B2C / B2B communications
• Proficient in digital / online / social media platforms
• Event / tradeshow planning & execution

EDUCATION AND/OR WORK EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in business, marketing or related field.
• 8+ years’ experience in Marketing
• Retail and Sporting Goods experience a bonus

WORKING CONDITIONS:

• Occasional travel required