Our client located in Montreal is currently searching for a talented Marketing Coordinator to join their team. Are you currently a Marketing Coordinator and searching for an opportunity to work with a dynamic, positive and results oriented team ? Do you love building relationships and thrive in a role that requires out-of-the-box thinking ? If so search no further as this just might be the opportunity for you ! In your role as Marketing Coordinator your primary tasks will be :
- Utilising, planning, and budgetary control of a range of techniques including paid search, SEO and PPC.
- Review, Analyze and communicate results weekly, monthly and quarterly, driving decision-making that will increase conversion and optimize user experience. Tracking conversion rates and making improvements to the website.
- Perform digital reporting and analysis (Google Analytics, etc.). Perform A/B Testing
- Manage Social Media accounts, including content-building, and promoting customer service
- Develop original content for blog posts
- Write copy and for digital platforms
- Promote Contests and Giveaways
- Assist with marketing strategy and planning
- Coordinate digital and retail marketing campaigns across several channels with cross-functional teams (marketing, merchandising, e-commerce, etc.)
- Plan and execute email campaigns while continuously building a customer database
- Developing and managing digital marketing campaigns
- Work with graphic design team to create promotional material.
- Target and build upon bloggers, influencers, and brand ambassadors
- Responsible for coordinating all trade shows and campaigns
- Support & update content creation on website to ensure it remains current
- Work with creative team to update Home pages, Product pages, collection pages, etc
- Improve product presentation, navigation, cross-sells and other merchandising opportunities.
- Identify and remove duplicate content.
In order to secure an interview for this exciting opportunity you must possess the following:
- Bachelor's degree in Marketing, e-commerce, Business, or a related field
- 3-5 years experience in an e-commerce and Digital Marketing role.
- The ability to deliver creative content (text, image and video)
- Successful track record e-Commerce growth and end results.
- Strong analytical and strategic thinking skills.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Expertise using various social media platforms, including evolving trends in digital technologies
- Knowledge of search engine optimization (SEO), search engine marketing (SEM), social media metrics, A/ B testing or multivariate and trend analysis keyword research and Google Analytics
- Outstanding written communication skills and attention to detail
- Fluently bilingual (French/English) both written and spoken