Digital Marketing Manager _ Bixler’s


We are Bixler’s, America’s Oldest Jeweler : a multibranded international consumer jewelry manufacturer and retailer  including a luxury diamond brand, Devotions Diamonds, and in addition operates jewelry stores in twenty-two US and Canadian markets featuring brands such as Rolex, David Yurman, Pandora, Perrywinkle's

We are independently owned and have been a success story for over 30 years, yet we operate like a startup. With a leadership team driven by an entrepreneurial spirit, our passion is building lasting relationships with clients and staff in a scrappy, fun environment.

Our business is growing exponentially and we just launched a new Marketing Agency, AVES MTL.  The agency will be Headquartered in Montreal to serve both the parent company and all of its brands as well as serving the role of third party marketing agency to outside clients in the industry in which we operate.

AVES MTL is the opportunity you have been looking for if you are excited about taking a leap of faith with a startup agency, albeit one with a strong balance sheet and a built-in client list.  At AVES MTL we “hatch” ideas, get “wings” for successes and share the lead of the “Flying V” that is AVES MTL.  Chirp with us.

AVES MTL is broken into three main groups:

  • Strigidae (Owls): acquisition, data miners, analytics, ROI optimization
  • Trochilidae (Hummingbirds): develop content, design, production
  • Corvidae (Ravens, Crows, magpies, jays): E-commerce , CRM, consumer interaction and engagement  to customer service to social media

Strigidae (e.g. Owls):

Customer acquisition managers/SEO/SEM/PPC/Social Media Marketing/Developers/Analytics

Trochilidae (e.g. Hummingbirds):

Creative Managers/designers/copywriters/PR/editors

Corvidae (e.g. Ravens, Crows, magpies, jays):

social media strategy,  CRM, Customer experience managers and customer engagement managers,

WHAT YOU WILL DO Digital Acquisition ManagerI -Strigidae

As our Digital Marketing Manager you will play an important role in growing our Digital Presence. This position is both strategic and tactical and the right candidate will get in on the ground floor with potential for huge growth.

You will build and manage a team of digital experts and work in collaboration with the entire marketing, ecommerce and business development teams. Primary responsibilities include, development and execution of Search, Display, Mobile, and Web; partnering with other departments to build our online presence across all brands and assigning and editing project work for SEO, SEM, PPC, Social and Emerging Media and Affiliates.

At AVES MTL, deep knowledge of all digital paid performance strategies and tactics is required but bleeding edge thinking and business creativity to drive results through the creation of KPIs and always checking back against ROI guidelines is expected.


  • Bachelor’s degree in marketing, communications, business or related discipline
  • Familiarity with best practices and the latest developments in Paid Search, SEO, Social Media, Mobile and Display advertising
  • 3-5 years experience managing paid campaigns in Google AdWords, Digital Marketing (SEO, SEM, Display, Social, etc), Facebook, YouTube and other digital advertising channels
  • 3-5 years managing a growing team
  • Experience in the luxury space
  • Familiarity with standard performance metrics in digital marketing (impressions, clicks, click-through-rate, conversions, etc.) and reporting formats in various      digital channels
  • Excellent oral and written communication skills
  • Eagerness to work in a small (but mighty!) office that collaborates daily with colleagues in multiple locations around the world
  • Comfort with assigning and explaining complex project tasks to offsite team members
  • Meticulous detail-oriented, deadline-driven, organized; comfortable with variable workloads and adapting to new business challenges; customer-service-focused; eager to learn
  • Strong proficiency in Excel, PowerPoint, and dashboard creation
  • Bilingual (English & French) with strong written and verbal communication      skills. 


At AVES MTL we fly high, work hard and reward well. We encourage new ideas and provide opportunities for growth. Work with a dynamic team and have input on projects that you want to work on.  Be rewarded for “hatchable” ideas and earn “wings” upon completion of Projects, all with monetary and other values associated with each bonus.  AVES MTL, perched on St. Laurent and ready to soar.

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Title: Director of Marketing

227 Main Street
Burlington, VT 05401

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