THE COMPANY

At vitruvi, we make people feel at home by offering all-natural, beautiful, and thoughtful air care and home scenting products.

THE OPPORTUNITY

Social is often the first interaction that someone has with our brand-the social department plays a key role in managing the vitruvi presence online to inspire our community, drive brand awareness, build brand equity, and generate engagement. vitruvi is looking for a versatile social candidate who loves the fast-paced, ever-evolving landscape of social media, is passionate about digital trends and storytelling, and thrives working on a performance-driven team. The Senior Social Media Specialist is responsible for concepting, creating, and scheduling content across all social channels, including but not limited to Instagram, Pinterest, Tik Tok, Facebook, YouTube, and LinkedIn. They will work with internal and external stakeholders to bring the vitruvi brand to life across social platforms to drive growth and brand awareness. This role will report directly to the Senior Brand Marketing Manager.

The ideal candidate is obsessed with the world of social media and content creation, loves engaging with online trends, and has an eye for capturing and curating best-in-class brand content. This role requires innovation and out-of-the-box thinking, as well as organization and attention to detail. The ideal candidate is able to think both creatively and analytically to bring to life an inspiring and effective social media strategy.

THE ROLE

  • Concept and create all social media content for Instagram, Pinterest, Tik Tok, and other social platforms for vitruvi and Natural Habitat.
  • Film and edit video content for social media.
  • Work with the production team to plan and produce social content shoots within a budget.
  • Direct and capture social-first content on set at photo and video shoots.
  • Design on brand text, image, and video content that drives engagement.
  • Manage the social content calendar, adapt to shifting timelines and conditions, and schedule all social content.
  • Manage relationships with internal and external stakeholders, seeing projects through from brief to completion.
  • Drive audience growth through innovative social strategy, optimization, and early adoption of new platforms and features.
  • Be responsible for setting and meeting social media KPIs.
  • Measure, report on, and optimize social strategy based on content and campaign performance.
  • Use social media marketing tools such as Dash Hudson, Later, and Canva.
  • Stay up to date with the latest social media best practices and technologies across platforms.
  • Suggest new ways to attract prospective customers or drive engagement, like trends and promotions.

THE QUALIFICATIONS

  • A passion for social media.
  • Photo and video content creation skills.
  • Experience using social media to drive brand awareness, impressions, and engagement.
  • Excellent knowledge of Instagram, Pinterest, TikTok, and other social media best practices.
  • Good understanding of social media KPIs.
  • Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound 12-month social media plan.
  • Excellent time management, organization, and project management skills.
  • Must be extremely detail-oriented.
  • Strong copywriting and proofreading skills.
  • Strong analytical skills to analyze metrics and optimize strategy.
  • A high level of creativity.
  • Design experience would be an asset.
  • Experience managing a team or stakeholders would be an asset.
  • Bachelor's degree in marketing, communications, or a related field would be an asset.

If you are interested in this position, please send your resume and cover letter, and include the job title in your subject line.

We believe that diversity is essential to innovation; as an equal opportunity employer, we do not discriminate on the basis of race, religion, national origin, gender identity, sexual orientation, age, or disability status. While we welcome all applications, we are only able to respond directly to those who are short-listed for posted roles.


Additional Information

Vancouver, BC, Canada
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