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Role Description :

In this role, you will leverage your knowledge of direct response (both digital and print) marketing tactics and strategies to meet the unique dynamic of voluntary group insurance products.

Their Key Responsibilities and performance requirements:

General Requirements:

Collaborate and communicate with Account Executives, provide support and expertise in meetings with clients.

Subject Matter Expert for Business Improvement or Support Missions. Participates in quarterly control testing.

Coordinate and cooperate with management on LOB initiatives and major product launches.

Experienced in project-based work and demonstrates capabilities in organizing meetings (weekly, monthly) follow-ups and recommendations with respect to deadlines.

Participant in multiple projects and missions.

Can produce concise documentation and presentations which LOB wide considerations.

Create effective, professional marketing communications across various mediums designed to sell or promote products.

Can communicate at multiple levels in a professional manner to research a road-block, solve an escalated scenario with an internal or external partner or further progress a project.

High degree of adaptability and can pivot as needed.

Demonstrate responsible autonomy in day to day work & interactions.

Experienced be called upon to act as a team lead in certain specific work projects.

Train staff members, verify and approve work done by others.

50%: Campaign Co-ordinator:

Manage complex campaigns for unique groups, new products or new offers. Create processes for efficient execution of campaigns, train and verify the work of other staff members.

30% Development and Analysis of Marketing Campaigns, Product Development and Sales Strategies:

Creation of marketing strategies and tactics to achieve divisional objectives.

Provide direction and feedback to designers in the creation or modification marketing materials.

Analyse campaign performance, make recommendations for improvement, implement tactics to improve performance.

Create marketing communication plans to launch new products.

Increase customer lifetime value through cross-sell and upgrade tactics

Prepare marketing plans for key accounts.

20% Content Creation

Copywriting for various platforms/mediums: websites, social media, sales collateral, brochures, proposals, presentations, sales letters, email copy etc.



iA Financial Group is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management.

With over $200 billion in assets and half a billion invested in technological innovation, we're a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it's by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate.

At iA, we're invested in you.

Our commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please contact us here. Someone from our team will be happy to assist you.

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