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The Company

BioSteel is leading the wave of healthy sports drinks in the market. We are not just talking about a ?better for you' product, but rather one that redefines sports drinks. BioSteel is unmatched in the market and is proud to be raising the bar on consumer expectations of sports drinks and has become the #1 purchased product in professional sports.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

The Regional Sales Manager will be responsible for leading the BioSteel Ready to Drink sales across a specified geography in Canada. The Regional Sales Manager will be accountable for overall sales organization performance within their region, the profitable achievement of sales targets, and for aligning sales objectives with the Biosteel RTD overall business strategy. Executing the regional business strategy will be a key priority for this entrepreneurial leader who exhibits passion for winning, and a track record for delivering exceptional results. This role will report to the Head of Commercial Development - BioSteel.


Execute the Regional Sales Team's objectives for the BioSteel Ready to Drink business and ensure sales strategy development, forecasting, sales resource planning, and budgeting is consistent with BioSteel's ambition to be a top of mind focus for retailers and distributors.

Create brand and consumer awareness through market specific opportunities

Manage Key accounts and distributor branches within the states assigned. Build relationships with the key stake holders to create sales growth and customer education

Oversee business development within the assigned states to asses all opportunities and create a strategic sales strategy

Assess distributor and customer performance & provide recommendations to accelerate sales

Conduct route rides with distributor personnel

Manage all aspects of the distributor relationships within the territory to include, distributor reviews and planning meetings, kick off meetings, market blitz development, incentive planning, and supply chain management

Achieve revenue, market share and profit objectives as well as other key financial metrics and sales specific performance indicators

Responsible for managing and delegating specific KPIs to the Market Managers and ensuring the managers have all the appropriate tools necessary to achieve their KPIs in regard to:

Volume and Share targets

Distribution - according to assigned core assortments

Merchandising of products

Price accuracy and communication guidelines

Ensuring Product quality standards are met

Ensure call frequency requirements

Ensuring that BioSteel Ready to Drink brands are represented in line with brand and merchandising guidelines

Accountable for establishing and delivering against sales budgets across salaries & benefits, travel & expenses, and trade spend

Work in coordination with the Marketing team and effectively execute marketing programs, strategies and events for all customer and distributors

Create geographical locations for the managers for effective route management

Implement a healthy sales culture that reflects BioSteel ideologies and goals


An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive BioSteel and our customers business

Entrepreneurial mind-set

Proven track record in team management with the positive results versus KPIs

Clean drivers abstract required

A technologically savvy individual who is comfortable working with Microsoft office (Excel and PowerPoint) in a data driven environment

Experience in non-alc beverage or relatable industries an asset

5+ years experience in Sales, Team Management, Brand Management and distributor management

Proven track record of working remotely and independently

Other duties as assigned

Other Details

This is a full-time remote-first position based out of Alberta.

BioSteel is a subsidiary of Canopy Growth. At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We're building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity. Canopy Growth and BioSteel welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

The chosen applicant will be required to successfully complete background and reference checks.

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