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The Field Marketing Manager (FMM) is responsible for building the local face of the global Red Bull brand, highlighting local relevance while staying in line with global and national strategies and priorities in their respective region. The FMM builds strong local networks that include opinion leaders and key influencers both online (social media) and offline. They create and implement marketing initiatives across Red Bull's four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications). As well, the FMM will work with sales (On and Off Premise) to support new business opportunities, like listints on campus or sales support in store for major product launches. The FMM is constantly out ?in the field' making things happen. This position sits on the Commercial Leadership Team for British Columbia.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

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STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

Infuse global and national Red Bull priorities, strategies and philosophies into the field, focusing on building a local face of the global brand

Ensure top-notch understanding of the local consumer in various playgrounds across the region, forming the basis of local idea generation, creativity and execution

Define ideas and programs that increase understanding of the product's functionality on a local level while building brand image (working closely with the national marketing teams - Brand, Sport, Culture, Consumer Collecting, Media Network)

Be owner of regional intelligence, sharing market insights (consumer, competitors, etc.) with the national team to inform strategic decisions

Work in conjunction with the regional sales team to build mental availability hand in hand with physical availability within On Premise, Off Premise and New Business environments, ensuring the product is at arms reach in every field marketing activity

Deliver the annual approved business plan for the region

Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region

PREMIUM APPEAL OF LOCAL PRIDE

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer, with a focus on driving participation

Ensure that every consumer experience with the brand is positive, thanks to love for the detail and premium execution at events and all other field marketing activities

Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support & branding with the objective of increasing brand visibility and product usage in relevant scenes

Build top-notch networks and sustainable relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets (TV, radio, print, digital and social media)

Leverage the Event Vehicle program across the entire Red Bull Marketing Mix in the right way to excite & surprise consumers

MARKETING INNOVATION

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes

Create new and innovative ideas that bring both the energy drink and the Red Bull brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities

Ensure digital and social media sit at the heart of every field marketing activity

DRIVING EFFICIENCIES

Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs

Develop and manage the regional budget with the support of the Director of Field Marketing and national marketing specialist teams

Manage field expenses and general administration

Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • 6-9 years marketing experience preferably in brand/product management, sports/events, culture marketing or experiential marketing
  • Strong, inspirational leader with minimum 5 years people management experience including hiring, training, administration and motivating teams
  • Ideally, experience in working with commercial teams - general sales or trade marketing
  • Proven background in negotiation and management of budgets
  • A ?connector' who has excellent communication and networking skills, who can open doors and excite people around an idea
  • Strong ?can do' attitude, strives for perfection and love for the detail in every project
  • A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns)
  • A creative marketer with depth in brand understanding and innovation, who puts new ideas into practice fast
  • Strong understanding of youth culture in sports & culture (music/dance) in the region
  • Strong planning and project management skills
  • Excellent communication skills, orally and in writing, including presenting and training abilities, and the ability to seamlessly blend in with a diverse audience.
  • Ability to multi-task and work in cross-functional teams with different objectives and personalities
  • Valid driver's license
  • University Degree, preferably in marketing
  • Fluent in English, additional language skills an advantage
  • Travel 20-30%
  • Permanent

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