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Modern Air Filter Corporation is a manufacturer of air filtration products located in Brampton Ontario.

Digital Marketing Job Requirements and Responsibilities:

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs build and maintain our social media presence.
  • Design brochures, manuals, and products spec sheets
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize the user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop-off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

This position is for full-time work hours working 35-40 hours per week.

Digital Marketing Qualifications / Skills:

  • Ability to design marketing materials
  • Ability to use 2D/3D drawing software
  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

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