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Kanopii is a Canadian-owned online marketplace that empowers a community of people (hosts, guests, vendors, clients) by providing a platform where idle resources can be 'traded' for income. Kanopii provides a robust catalogue of rentals for business and leisure travellers irrespective of their lifestyle and budget. The Kanopii platform goes beyond cultivating a sharing economy for resource exchange to facilitating connections and collaborations within the Kanopii community.

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and our platform users.

Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company's social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements and skills:

  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations

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