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Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level B

Job Title

Manager, Communications, Culture & Engagement

Department

Administrative Management | School of Biomedical Engineering | Faculty of Medicine

Compensation Range

5,906.25 - $8,508.42 CAD Monthly

Posting End Date

July 16, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Job Description Summary

The Manager, Communications, Culture and Engagement provides strategic input and leadership, researches, oversees, and implements plans and operations that advance communication and culture goals and mandates of the UBC School of Biomedical Engineering. These goals include: developing an internal communication plan and supporting this via the web site, internal bulletins, and events; enhancing the image and reputation of the School at the local, provincial, and international level; and supporting the School's strategic plan and organizational priorities. As part of the Communications and Events team for the SBME, the incumbent will plan and execute internal culture-building initiatives; build employee, student and faculty engagement strategies; and devise strategies to increase a sense of belonging within the SBME community. Working closely with key members within the School, the incumbent plans, coordinates, and implements a wide variety of print, web, video, and digital media projects to promote the research, teaching, and innovation achievements of the School's members. The incumbent leads in the development of communications best practices for the School and has responsibility for ensuring that all communications activities and collateral materials are in compliance with UBC standards. In addition, the Manager, Communications, Culture and Engagement supports the development and implementation of seminars, learning activities, student engagement programs, and events targeted at the School's undergraduate and graduate students, post-graduate trainees, faculty, and external stakeholders. This position will support student recruitment events, internal and external faculty seminar series, and our annual symposium and related events.

Organizational Status

The School of Biomedical Engineering is a partnership between the Faculties of Medicine and Applied Science. The School is a nucleus for education and training, research, and innovation in biomedical engineering; creating new knowledge, new academic and training programs, and fostering translation and innovation. The School is currently responsible for 350+ undergraduate students, 140+ graduate students and 30+ faculty. Over time, the School will be responsible for as many as 400+ undergraduate students, 200+ graduate students and 40+ faculty.

The Manager, Communications, Culture and Engagement reports to the Director of Strategic Planning and Operations and works closely with the School Director, the Director of the Undergraduate Program, the Director of the Graduate Program, the Director of Research and senior administrative staff in the School. This role will act as the primary liaison with other communication personnel at UBC (including Faculty of Applied Science and Faculty of Medicine) and external stakeholders.

Work Performed

Develops an overarching communications and marketing strategy for the School.

Determines, implements, and manages a variety of integrated brand-aligned communications initiatives across current and emerging platforms, including print collateral, digital signage, social media, web sites, etc.

Develops a strategy to build and maintain programs and activities that will have a positive impact on the internal community; fosters a sense of community around the School by actively engaging internally with its members; organizes SBME community outreach programs and coordinates special events; continuously improves communications effectiveness by finding innovative ways to engage SBME members.

Develops and executes an alumni engagement and outreach strategy.

Develops and maintains a web communications plan in conjunction with the School's strategic goals and provides ongoing web communications support; implements web and social media communication strategies.

Develops, designs, and writes website and social media content.

Engages with a wide breadth of stakeholders, including communicators and media relations staff at the Faculties, partner department, research centres, and external partners to ensure a timely, relevant and mutually beneficial flow of relevant information, while building and maintaining strong relationships, and staying current on events and priorities of different groups.

Leads the communication and branding of the School's Distinguished Seminar Series, annual symposium, faculty retreats, student recruitment events, and other key large stakeholder engagement occasions.

Liaises with units within the School to ensure consistent and coordinated communications activities, including internal newsletters, etc.

Proactively identifies opportunities to profile the expertise and unique aspects of the School and University to enhance brand reputation in local, national, and international media. Develops strategic approach to take advantage of these opportunities to execute through to completion.

Develops and/or oversees the development of media materials, including media releases, pitches, Q&As, media advisories, photography, and videos.

Uses editorial judgement to triage incoming media requests and to advance story development in line with institutional priorities.

Responds to and redirects, as appropriate, enquiries from the media and the public.

Liaises with UBC Public Affairs to coordinate media activity as required.

Provides front-line tactical communications expertise to School leadership as required: writing (speaking notes, web content, ad copy, annual report content, etc.) and editing; supporting Media Relations; preparing digital presentations.

Serves as an internal advisor to School leadership and senior administrative staff regarding communications best practices.

Determines, develops, and manages an overall Unified Content Strategy for the School website in consultation with the Director of Strategic Planning and Operations; oversees and manages content additions to the site; and participates in annual site reviews/refreshes as required.

Keeps apprised of current events, policy, news, and competitor's media coverage to inform communications strategy and identify opportunities.

Determines methods for collection of digital assets such as photos and videos to support communication of Innovation UBC and other identified priorities.

Plans and delivers on communications initiatives in collaboration with Brand & Marketing and Government Relations, such as annual reports, fact sheets, research impact statements, presence at events, etc.

Assesses, establishes, and maintains performance metrics for the School's communications initiatives.

Represents the School on appropriate UBC-wide and Faculty (Medicine and Applied Science) communications committees.

Selects, hires, and manages workload of freelance and contract workers (i.e. photographers, writers, printers, consultants) to ensure delivery of brand-aligned communications deliverables.

Supports the development and facilitation of seminars, learning activities, student engagement programs, and events.

Cultivates and maintains relationships with key stakeholders in the student engagement domain including University departments and Faculties, community partners, student groups, and other services.

Carries out any other related duties as necessary.

Consequence of Error/Judgement

This position requires a high degree of maturity, autonomy, collegiality, and independence. The Manager, Communications, Culture and Engagement represents the School and the University. Incorrect decisions/judgments will directly affect the University's reputation locally, nationally, and internationally with the professional community, community groups, students and Faculties. In addition, incorrect decisions would have an impact on the University's current and future ability to recruit and retain students and engage alumni; the operation of the programs and services; and the reputation of the School, Faculties, and the University.

Supervision Received

The Manager, Communications, Culture and Engagement reports to the Director of Strategic Planning and Operations and works with a high degree of autonomy, making decisions about communication strategies that will achieve desired goals.

Supervision Given

Provides guidance and works closely and collaboratively with the School's Academic Programs and Research and Partnerships teams. May hire and manage the work of service providers and student workers on occasion and may assign tasks to support staff. Supervises the Communications and Events Coordinator.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

Undergraduate degree in a relevant discipline (e.g. molecular biology, microbiology, biochemical engineering, biomedical engineering, or similar).

Experience in student engagement activities at a post-secondary institution is an asset.

Ability to manage the complexity inherent within a multi-faceted work environment.

Experience with Wordpress and website maintenance is an asset.

Proven leadership and strategic planning in a complex work environment, including planning and assessment.

Demonstrated ability to write quickly and fluently for a variety of audiences and communications platforms (i.e., print, web, Twitter, Instagram, etc.).

Demonstrated understanding of the principles and practices of communications, new media, and public relations.

Ability to conduct needs analyses, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources.

Excellent interpersonal skills and cross-cultural sensitivity are required.

Ability to communicate effectively verbally and in writing.

Ability to think critically and make thoughtful, informed, and thorough decisions.

Ability to accurately proofread for spelling, grammar, and punctuation.

Strong planning, organizational, time-management, decision-making, problem-solving, and interpersonal skills.

Knowledge of content management systems, knowledge and experience of working with social media.

Demonstrated ability to design and implement digital performance metrics using Google Analytics and other relevant tools.

Ability to use Adobe Creative Suite, Microsoft Office.

Willingness to learn to use new systems.

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