Term of App't: Monday - Friday, 35 hours per week
Start date: Immediately
Reporting to: Director of Marketing, Communications & Prospective Student Engagement
Classification 11, $45,444.19 - $46,49.69 annually, as per the BCGEU Support Collective Agreement. Vacation, 119 hours annually, is pro-rated and front loaded. We offer competitive extended health and dental benefits, as well as the Support Collective Agreement includes time off for family illness, personal illness, and other special leaves. Closure during the Christmas Break (Dec 25 - Jan 1st) of each year is paid time off. Enrolment in the Municipal Pension Plan is mandatory for those who hold regular, full time support positions, with matching contributions made by the employer.
Our Marketing & Communications team has a career opportunity for an enthusiastic and outgoing individual, who has strong organizational skills and the ability to manage profiles on numerous platforms with superb attention to detail. We invite you to be a member of this dynamic team that has the ability to foster ongoing positive relationships across the college, and among the community at large.
Under the direction of the Director of Marketing, Communications & Prospective Student Engagement, the Communications Officer - Social Media is responsible for creating, reviewing, editing, and publishing optimized content (written, photographic, and videographic) for publication on NLC's various communications channels, with a focus on social media. The Communications Officer - Social Media will also plan, conduct, promote, and evaluate a varied portfolio of marketing and recruitment events.
During your workday, you will liaise with the various departments of the college to gather information appropriate for social media content. You will also create and publish content based on existing material and fresh content. You will also attend events of interest for the purpose of promoting NLC's involvement. You may be called upon to "go live" on social media or plan posts within the editorial calendar. You'll be expected to monitor the digital presence of competitors and join relevant conversations in social media. You'll look for opportunities to promote NLC online, and you'll provide information to prospective students and other stakeholders, both through social media and in-person interactions.
Note that this position may be located in either Dawson Creek or Fort St John, BC.
The ideal candidate will hold a diploma in a related discipline with a minimum of two years of experience in social media marketing, or as a digital media specialist, or the equivalent combination of education and experience. Those candidates who have an in-depth knowledge of social media platforms and the type of content that performs best on different platforms, campaigns, advertising, and analytics, will be given preference. Knowledge of conversion rate and the role of social media in search engine optimization will be preferred.
A valid driver's license is required.