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As the Field Marketing Specialist in Canada, you will be responsible for executing marketing programs to drive engagement across key prospecting accounts and regions in the Canadian market supporting pipeline acceleration, account engagement and growth.

Working closely with the Canadian Country Marketing Manager, the role will require proven ability to execute programs with attention to detail. You will support in all elements of planning, execution, tracking and follow-up of local marketing activities and campaigns and work collaboratively and cross-functionality across sales and marketing.

As part of the Canadian Marketing Team, you will:

Interlock with regional sales executives to ensure ongoing engagement on marketing activities; attend and participate in regular sales weekly calls to provide updates and motivate action with regards to pre and post event communications and marketing-driven campaigns

Be a contact for Canadian sales teams and marketing stakeholders providing regular bi-directional communication to all on program status and results.

Own end to end event logistics for regional events and trade shows, including all sponsorship deliverables, staff schedules, event briefing documents, speakers, event communications and promotions, ensuring events are executed flawlessly.

Ensure event follow up communication, lead list uploads, thank you emails, and leads are tagged appropriately in Salesforce.

Research, plan and maintain the VMware Canada event calendar including 3rd party conferences, VMware led virtual and in-person events and regional hospitality field events

Evaluate event campaigns impact and ROI to determine the success and forecast for potential future investment

Category : Marketing

Subcategory: Field Marketing

Experience: Manager and Professional

Full Time/ Part Time: Full Time

Posted Date: 2022-06-27

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Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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