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Staff - Non Union

Job Category


Job Profile

AAPS Salaried - Information Services, Level B

Job Title

Manager, Digital Content and Marketing


Communications & Marketing | Student Communications Services | VP Students

Compensation Range

5,906.25 - $8,508.42 CAD Monthly

Posting End Date

July 1, 2022

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

Feb 2, 2024

Job Summary

Student Communications Services (SCS) provides communications leadership and support to UBC's Office of the Vice-President, Students (VPSO) and Enrolment Services (ES). This role is part of a large, cross-functional team that works collaboratively to build and maintain a student-centred digital and communications ecosystem across web, social, blog, and other platforms to UBC Vancouver students.

The Manager, Digital Content and Marketing leads strategy for UBC Life social media and digital content and channels for UBC students on the Vancouver campus.

This position actively champions, fosters and ensures the inclusion of voices that have been underrepresented or discouraged in the work they perform. They will seek to understand student needs, behaviours, and perceptions, and builds innovative, creative strategies and campaigns that reflect the goals of the UBC Student Strategic Plan and connect with student audiences. The Manager Digital Content and Marketing advises on the long-term planning and strategy of new tools and social media platforms, and develops systems and processes to optimize and streamline work. This position is responsible for expanding and improving our student digital experience. This position collaborates and works closely with communicators across both campuses.

Organizational Status

The Manager, Digital Content and Marketing is a member of the Student Communications Services (SCS) team. This position reports to the Director, Student Communications. An integral member of the Student Communications Services Team, works in close collaboration with SCS, VPSO, and ES teams.

Work Performed

UBC Life Editorial Strategy and Planning

Oversees UBC Life social and editorial channels.

In consultation with key partners (i.e. Student Affairs, VPSO, Student Health and Wellbeing), leads consultations, brainstorming, and discovery work and develops comprehensive creative digital strategies that reflects the goals of the UBC Student Strategic Plan.

Builds on industry standards to deliver optimized messages to the right audience at the right time across channels.

Designs, plans, researches, and develops concepts and editorial strategies for all social platforms bringing forward new opportunities and implementation plans.

Planning, development, creation, and publishing of student-focused content across social and digital platforms.

Uses available tools and data, mapping communications and messaging along the student lifecycle to build effective social platform and digital engagement strategies.

Optimizes online properties and digital channels for student experience, accessibility, and SEO.

Leads the development and curation of content across UBC Life social media accounts.

Develops and manages content creation processes and builds new ways to bring the student voice to life at UBC.

Project Management

Runs projects, manages timelines, provides timely and consistent communication with partners, and leads project measurement and reporting.

Collaborates with internal partners to develop strong, coordinated campaigns in alignment with business goals.

Drives the documentation process: developing creative briefs, detailed project plans, content outlines, setting milestones, owners, and agreed-upon processes and outcomes.

Develops processes that support continuous improvement, collecting and analyzing data, sharing results, and making ongoing optimizations.

Builds and executes social media strategy, aligning with the digital strategy,

Manages stakeholder consultation, project communications and messaging, and reporting as needed.

Metrics, Research, Evaluation and Reporting

Maintains and monitors current social platform and digital trends, and recommends related enhancements and experiments with new digital tools.

Establishes measurable benchmarks for social platforms and creative digital strategy.

Conducts research to understand student needs, behaviours, and perceptions.

Manages and delivers evaluation plans on creative digital strategies, tracks progress and reviews and reports on findings.

Leads digital content development, including project management, writing, and proofreading, aligning with UBC Life brand, including: digital newsletters, social media campaigns and supporting toolkits

Supports photo and video content for social media, including strategy, talent coordination, on-set support, etc.

Consequence of Error/Judgement

This position represents the VPSO, ES, and the University as a whole, and is required to exercise professional judgment, collegiality, and initiative while undertaking all responsibilities and developing relationships and partnerships.

Incorrect decisions or judgment will directly affect UBC's reputation with students, faculty, staff, partners and the broader community. Inappropriate actions, errors in performance or indiscretions in judgment can negatively impact the VPSO's working relationships and credibility with a range of critical internal and external partners, may result in legal action or negative public relations, incur inappropriate costs, and/or jeopardize the unit's reputation.

Supervision Received

Works independently under general guidance of the Director, Student Communications.

Works with members of SCS, VPSO, and ES to achieve the communication goals of the portfolio and its units. Works with considerable latitude and minimal supervision.

Must be self-directed, able to handle project priorities, and work independently. Shows initiative and creativity in reaching set goals. Work is reviewed periodically to assess performance and ensure achievement of project goals.

Supervision Given

May lead recruitment, hiring, training, professional development, and supervision of some SCS team members and student staff.

Provides leadership and mentorship to staff involved in specific communications projects as needed. May give direction to external service providers.

Minimum Qualifications

Undergraduate degree in a relevant discipline. Minimum five years of related experience, or the equivalent combination of education and experience.

Preferred Qualifications

Higher education degree or diploma in a relevant field preferred (English, communications, digital marketing, or media studies).

Demonstrated experience in leading creative brainstorming processes with diverse participants.

Stay abreast of social platforms, digital landscape, and trends, and build strategies to continually engage with target audiences.

Ability to experiment, test, measure, and optimize digital strategies and tactics to meet students where they're at.

Expressed commitment to supporting equity-deserving student populations and an inclusive workplace.

Ability to lead alignment and discovery processes and maintain shared understanding throughout communications planning and projects.

Experience developing creative briefs, editorial plans, measuring outcomes, and providing regular reports.

Experience in project management, implementation, and measure of a broad range of digital and non-digital communications projects for diverse audiences.

Ability to work in a flexible, changing environment, lead concurrent projects, set priorities, and meet project deadlines.

Solid understanding of the principles and practices of communications, new media, public relations, and branding.

Ability to align creative strategies with institutional priorities and business goals

Ability to write quickly, clearly, and effectively for a variety of audiences and channels.

Ability to accurately proofread for English language usage, readability, spelling, grammar, and punctuation.

Effective oral and written communication, interpersonal, presentation, and public relations skills.

High level of initiative, curiosity, and willingness to experiment and innovate.

Attention to detail and judgment in all communications work.

Flexibility and ability to seek creative ideas to solving problems and identifying new opportunities

Ability to use tact and discretion when working with confidential or sensitive information.

Ability to work effectively both independently and in a collaborative, team with a diverse range of partners and colleagues across campus.

Ability to work collaboratively and to give and receive feedback productively.

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