As an integral member of the Four Seasons Residential Marketing team, the Coordinator, Residential Marketing will be based out of Four Seasons global headquarters in Toronto, reporting to the Manager, Residential & Development Marketing.
This role will support global-level initiatives designed to enhance the profile and positioning of the residential business, expand awareness of ownership opportunities and increase value proposition for Development Partners and Private Residence Owners.
Brand, Content & Communications
Execute and support on multi-channel global marketing strategy, across owned, earned and paid channels, including CRM, Print, Digital, Social, PR/Media, Events and Paid Media.
Support Manager and Director with day-to-day brand management of select projects in active sales; reviewing and approving marketing collaterals, and on-going support as required.
Development of tools and presentations to support residential and development team.
Management of residential photo and video assets.
Digital Project Management
Maintenance of residential content on owned digital channels; FS.com, Global Real Estate Portfolio, Residential Brand Hub.
Support website analysis and optimizations to achieve targeted KPIs
Support Residential Digital App needs; providing guidance on content approach, ensure content is aligned to brand standards, support creation of marketing collateral to drive technology adoption and training.
Data & Analytics
Support Manager and Director on data and insights initiatives that inform marketing strategy and approach.
Key Behavioural Competencies:
Exceptional communication (written and verbal) and interpersonal skills, required to support a diverse team of employees, consultants and agencies on a daily basis
Works well under pressure and can manage multiple tasks under time constraints
Ability to think critically and evaluate best possible solutions and procedures
Able to work independently, solve problems, take initiative and use good judgment
Well-organized, able to set priorities and be detail-oriented
Key Functional Competencies:
Strong project management skills, with the ability to work collaboratively with multiple teams across a matrixed organization
Experience in a client service role or in a marketing communications function
Experience managing the creative design and production processes for the development and delivery of print and multimedia communications
Resource and budget management skills
Technical Skills and Knowledge:
Strong luxury brand aesthetic, with the ability to quickly embrace and enforce brand guidelines
Ability to create strong presentations, with a keen attention to detail
Highly results oriented with experience delivering and reporting on results
computer skills in a PC or MAC environment including:
MS Office (Word, PowerPoint, Excel)
Photoshop and InDesign are an asset
Content Management Systems
Adept at learning new applications
Education and Experience:
College or University degree, preferably in a business, marketing, communications or creative program
A minimum of 3-4 years of progressive experience in a marketing, communications or agency function
- All applicants must be legally eligible to work in Canada.
- All internal applications must be approved in Workday by July 8, 2022.
- Hybrid model- This role will be a Hybrid working model, which will require 2-3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street , Toronto, Ontario #LI-Hybrid.
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.